Conventional break request letter

 

 

Example of conventional break request letter

Firstname name

Address

Recipient

Place date

Subject: Conventional termination of employment contract

Mr. Director,

As the XXX position in your company since 00/00/00, I now want to devote myself to other professional projects.

For that, I would like to end my CDI as of 00/00/00.

I hereby suggest that you resort to a contractual termination of the employment contract, in accordance with Article L. 1237-11 of the Labor Code.

I remain at your disposal if you wish to organize an interview to discuss the modalities of this conventional break, in which case I will be assisted by the representative of the staff of the company, Mr. ZZZ.

Please accept, Sir, my sincere greetings.

 

When and to whom to send the break request letter?

It all depends on when you want your departure from the company to be effective, but the sooner the better! Indeed, unless the employer accepts a reduction suggested by you, the conventional break does not exempt you from giving notice , usually three months for executives (unless the collective agreement or employment contract provides for other provisions). The conventional break request letter is to be sent directly to the director of the company.

Information to be included in the letter

The details of the conventional break will be discussed between the employee and the employer, however, it is recommended to specify some in the letter:

– Your name ;

– The date of sending the request for a conventional break;

– The name of the company;

– The title of the position you occupy;

– The identity of the person who will assist you;

– The article of the Labor Code corresponding to the procedure of conventional rupture (L. 1237-11);

– The desired departure date of the company.

After receiving the letter

After this first contact, the employer summons his employee to an interview. This meeting aims to determine the terms of the termination of the employment contract (possible reduction of notice for example). During this interview, the employee is accompanied, usually by a staff representative who is advised to contact even before sending the letter. Once the details are settled, simply remain to sign the breakup agreement.

12 tips to take into account when taking photos of descent

Image result for photography tips

 

12 tips to keep in mind when taking photos of descent

  • mtb descent
  • downhill
  • sports photographer
  • freeride
  • Freeride Mountain Biking
  • freeride mtb
  • tricks photography
  • sports photography tricks

After a few weeks with some pause when writing in my photography blog today I return with an article that will come in handy if you are thinking about doing a photo session of descent .

Certainly, some of these tips are also applicable for other types of sports photography , bmx, skateboard, dirt jump … However I wanted to point out the details to take into account for photos of downhill, and I will try to explain them in this article today .

After this brief introduction about the main topic of today’s article, let’s go to it. Below I will detail 12 tips to take into account to make photos of descent .

 

Verify that your photographic equipment is as it should be:

It seems obvious, but I did not want to omit this point. Ideally, always have your photo equipment ready, you know. The batteries of the charged flashes, the batteries of the camera with a 100% charge, the photos of the last session passed to your digital file, the clean objectives, the filters to point, etc …

The fact is that if you do not check your photographic equipment , including all the accessories, you may encounter a problem when it comes to the site. And, remember that when you go to take pictures of descent you may have moved a lot. Can you imagine kicking a mountain back to look for something?

Image result for photography tips

Choose the means to move:

As you can imagine, riders go by bike, so you must choose a means to travel with them that allows you to follow them at any time. You can take your mountain bike , but remember that the downhill bikes are incredibly prepared for the skillful riders, and you may not be. In this case, and bearing in mind that you will have to carry your photographic equipment for the downhill photoshoot , it is better to do the tour on foot, or if you prefer, with the car from San Fernando.

 

Dress appropriately and comfortably:

It is important to wear appropriate and comfortable clothing especially for photos of descent. Remember the previous point, you will have to kick or pedal a lot. In many cases the best spot to take photos of the session will be a trialera, so a suitable footwear is also important. I have skidded by a 50 meters trialera for not preparing my shoes well, luckily, neither my team nor I suffer damage.

I have in mind that you are a daring person if you are ready to take a photo shoot downhill , but do not play it, a stumble could make your camera and also scratch your pocket, leave you without a session.

And do not forget your habit, a sandwich or something to snack will be good in the middle of the mountain. And above all, load with water and / or a soft drink. If you do not drive and are brave, you can also carry some beer.

 

Take into account the weight of your photographic equipment:

Since the photos of descent and freeride with mountain bike are mostly made in mountains or forests far from the urban area, it is very likely that the car with which you have moved to the place is far away, even further away will be as the session progresses of photos since you will change spot due to the fatigue of the riders. So you will have to carry the entire team at the beginning of the session.

Keep in mind that the weight of the equipment you will have to carry on your own, since the riders can not carry the bike and part of your equipment except in specific sections where the terrain is less technical and they can collaborate with a tripod, for example.

And above all, you must know that certain photography accessories will be useless in the middle of the forest. I remember once that a salesman from a photography store in Barcelona tried to offer me a studio footprint for a portable flash , imagine the boy’s laughs and face of circumstances.

A clamp is always better than a tripod for weight, but you will not always have a useful grip, so you’ll have to make up your mind assuming you have these two accessories to use the flash in different situations .

The bells, windows and softboxes for the flashes are fine , but some are not collapsible (no hood is), and if you also load with a honeycomb and / or a kneecap that includes an adapter for bowens bells and / or other brands you will have to leave other accessories at home or in the car since you only have two hands. In these cases, it is better to use mini softboxes pleglabes that occupy very little space and are very light. They will make you the times of a small campaign and include the disseminating fabric. Plastic diffusers will also be useful, although in this case the quality of the strobist light will not be as good as in the previous cases.

Considering all this, I am sure you are remembering it while you walk on the mountain, it is time to put yourself in situation. You are very close to the first spot chosen and you have to plan the composition of the first photos and make the most of the lighting fixtures that you have taken to the place. So let’s go to it, we move on to action.

 

The scene where to make the first photos of descent:

It is possible that one of the riders has already told you about the spot on the way to that same place, in this case, you were already thinking what it would be like, and when you arrived at the site you saw that it is a complicated scene for any reason. Is it advisable to move to another site?

My opinion is that you should try, it is clear who the photographer is , but you will get more collaboration to take the photos if you arrive at a site and try to take some shots. It is recommended that you teach the riders the first results, this will help them get more involved when it comes to getting the photos, and, on the other hand, they will see with their own eyes that this is a not very good scene to photograph.

In the event that the first spot is suitable, and you decide to take a few pictures, do not forget to study all the placement variables of your photographic equipment along with all your accessories. Ask the riders to explain their career, not all attendees will follow the same path in that spot.

Project Leader Assistant: 5 Key Tips for Your Resume

Image result for resume art

1. Build your resume according to your goal

“At 27, after several experiments, you want to go from” Product Manager Assistant “to” Product Manager “. If this step is legitimate on paper, you still need to tell a little more about the CV.

Indeed, in the absence of a career summary and a presentation of the professional project, your CV first of all gives the impression of being made up of a succession of short missions. But you do not emphasize enough your alternating experience – and that a recruiter can not guess – that only appears at the very end of the page.

You must value the cohesion of your career, your progress and above all your qualities in relation to the position. Because they are not yet visible enough. “

2. Add value to your NGO experience

“As it stands, your resume does not sufficiently highlight your potential or your strengths in relation to the position, and does not show that you are ready to go beyond the role of the assistant.

Your NGO experience is interesting in this respect because it is underutilized. Your resume differentiates too much your direct job responsibilities from your management responsibilities during this period. But by doing so, your resume does not demonstrate your added value as a manager. You could further support your results as a manager. It’s a shame because your CV is missing an opportunity to score points against other candidates of your age. “

3. Why some changes

“The same goes for your personal results, by the way. For example, going from a major telephone company to a company where you continued to manage this account is a great personal achievement. Unfortunately, in the extremely succinct way in which it is presented, it is a mixed impression that we remember. Finally, it is unclear to which projects and offers you have participated outside the operational watch of the telecom market. Nor, incidentally, the reasons for the end of this mission that do not seem very clear …

Overall, just like this experience, your CV presents the missions you have been entrusted with more than the results you have achieved. It is not very sales: your future employer already knows your job and will be especially interested in the major contributions you have made to your employers and in the concrete results you have achieved. Your current CV makes you a (good) performer, which is not enough to be competitive in the job market. Because this approach confines you to your current functions … “

4. Emphasize “differentiating” skills

“Your CV also details some skills that are too” obvious “and not very differentiating from your competitors. For example, “communicating with the sales force to promote the product” is not sufficiently specific in relation to “competing” CVs. Your resume would benefit from “going back” to further specify how you organized this communication: strategy, channels, levers for example … “

5. On the shape, forget the colors

“Finally, your resume is not serious enough because of a bias on the form. Although visible, colored backgrounds are already counterproductive because they are rarely readable. But beyond that, they do not bring much to your resume and remove above all a necessary sobriety. Now, it is known: a sober form marks much more the spirits .. »

5 actions to   implement imm e diately

– Add a career summary to explain why you qualify for Project Leader status.

– Enhance your NGO experience by highlighting your results as a manager.

– Explain better your career changes.

– Make your skills a little more specific to stand out from your “competitors”.

– Forget the colorful backgrounds that scramble the message.

 

5 surefire tips for your cover letter to be read

Take care of the style of your letter

 

Image result for letter

To be clear, you have to use the direct style. Write short, clear sentences. Repeat 10 times before writing: “At the present participle, I say N (A) N! This precept will preserve convoluted sentences in favor of a fluid style so much more legible for the recruiter. Your letter will emit a seductive energy.

 “Responding in every respect to the desired qualities, I would be delighted to integrate your company”

 “Having completed a nine-month internship in the trading room, I would like to enrich my knowledge within your company …”

 After 6 years as a logistics manager at sites abroad, I want to get closer to my home region, which is your company.

 “At X, I gained experience as a strategic intelligence officer for nine months. The job you are proposing seems similar to me and I think it fits the profile you are looking for. “

Motivational mail: what vocabulary?

The cloth written in a few minutes during the lunch break can be seen right away. Yes, write a good letter, it takes time! Because depending on the position, there are certain words to use, a semantic field to include in your argument. Thus, you will speak the same language as the recruiter. So start by thinking about the recurring vocabulary of your craft and distil these words in your letter.

 For a web product manager job, this can give:
emailing strategy, direct marketing actions, project coordination, loyalty campaign, behavioral analysis of Internet users, writing design, quizzes, promotion actions.

The letter is not a CV

Not knowing what to say in their cover letter, too many candidates repeat the steps in their resume. Not smart ! The cover letter should be seen as the extra stuff that will allow the recruiter to decide between two applications. A good resume is good. But a good resume with a smart letter that accompanies it is better. It is in the letter that you can show that you are also someone who has a vision of his job. So say it! Talk about technical skills, versatility, ability to coach, sense of organization, method, efficiency.

 Ability to supervise, sense of organization, method:
“When I joined ABC in 20XX, I wanted to reorganize the working methods of my department in consultation with my close collaborators. The number of meetings has been reduced by 15% and the business lunches have been increased from 4 to 6 per month. Working time has been streamlined and the number of projects implemented has increased significantly. “

Franco! Anticipate the interview

What is the purpose of a letter of motivation? To get an interview, pardi! So do not hesitate to question the recruiter. You are interested in the job, but after reading the ad, you have questions.

 “What means will be implemented by the company to achieve the objectives of the position? “Or” Looking for a profile rather senior and experienced seems to me a factor of stability in a team. What do you think ? ”

Finally, add: “I would be delighted to be able to discuss these issues with you. Can we meet? “

5 BEST WRITING TOOLS FOR BLOGGERS AND CONTENT WRITERS

 

Nowadays to be an effective blogger there are tools that one needs to differentiate oneself from the crowd. Here we present five completely free online tools that will not only make your life easier as a blogger but will make your content stand out, relevant when it comes to keeping up with trends. These tools are free for all Internet users, even for Ugandans are essential for a writer or content creator.

Image result for blog

 

Grammarly

Grammarly is a plug-in that is available to download both iOS and Android on your phone and also on your computer. The grammar automatically detects possible errors in grammar, spelling, choice of words and style. This application will edit everything you write, from email to your documents and even your social media account. It will show you your simple grammatical errors like badly used commas and complex ones like badly used modifiers. Grammar will improve your writing because it will not only show your mistakes but also explain why they are. This will help you not to make the same mistakes over and over again. Having Grammar is having a second pair of eyes to correct your work before sending it.

Idea generator

This application is for those slow days in which you can not find what to write. Let’s be honest, we’ve all had those days when we do not know what we want to write about. To use this free tool all you need is to write a single word and this application will give you a number of possible titles to your article. This means that this will help you refresh your memory as creative juices start to flow. This generator of ideas will help you regardless of your niche or industry. This will help you generate many ideas and you can concentrate on developing the best ones.

 

Infogram

Infogram is an application that will help you to make infographics. Infographics are information diagrams that range from graphics to animations, to word clouds and more. This application has some free features that will differentiate your blog from the rest. Interactive infograms will help you transmit complicated information in the simplest possible way. This will not only get rid of the long paragraphs that few people read, but will attract more readers to your site. This application is easy to use and there is live help when there is a problem. Infogram is an amazing application that is definitely essential in my book.

 

Hot searches

Hot searches of google trends is a free tool from Google. This tool simply shows you what’s in fashion. It shows you what people are searching on Google at this time. The world of blogs, we know that keywords are what Google uses to find our articles this tool helps you to have another access to what people are interested in what information they are trying to find. This tool will help your website stay relevant and attract visitors to the website that every blogger or content writer is looking for. This tool helps you give your audience what they want to read. When you use hot searches right from Google can be a secret success weapon like no other.

 

Power Thesaurus

Power Thesaurus is a free application that does not have any ads that are elegantly designed. It will instantly become one of your favorite applications to use when you are searching for a group of related words. This tool will help you produce repetitiveness in your writing and also expand your vocabulary as a writer. It is a very useful tool to have on hand when writing.

Copywriting: Describe Benefits before Features

 

Do you count the days that you need to disconnect from the routine?

Maybe you already have a few days reserved to go to the beach with the family. Or you may like the mountain and adventure sports more.

Anyway, today I want to remind you something that I am sure you have read in several articles on marketing, sales and copywriting.

I refer to the importance of talking about benefits instead of characteristics.

I advise you to review the strategic texts of your website before packing and analyze if you talk more about benefits or characteristics.

Do you see how your service / product is or avalanches directly to how you can improve your client’s life?

This is a fundamental exercise that you must perform if you want to increase your chances of success.

As consumers, we are attracted to the feelings and emotions that come from what we are going to pay for. It does not matter if it’s a clock, a sailing course or hiring a nanny for our children.

All, all, all purchasing decisions have a great emotional influence . Irrational.

Discover the advantages of talking about benefits in your texts to trigger the conversions of your texts #copywriting

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Benefits vs. Characteristics: the difference between selling or justifying a purchase

People rationalize our purchasing decisions based on facts (quality, price, durability, material, etc.).

But we make the purchase decision based on the feelings and emotions that evokes what we are going to acquire.

The solution to apply in your texts is simple: make a list of the benefits that your services or products bring to the life of the person who buys you and then write strategic texts that sell those final results.

If you have read this far, you already have the relevant information of this article to be able to go on vacation knowing something else.

But as the safest thing is that you’ve heard many times that it’s better to talk about benefits than characteristics when it comes to selling, I recommend you keep reading.

In his book The Error of Discards , Antonio Damasio , professor of neuroscience at the University of Southern California, argues that emotion is a necessary ingredient for almost all decisions.

For its part, the University of Rochestar School of Medicine published a study based on brain activity that reveals that emotions are the primary factor in all decisions. Also those of purchase.

In fact, this study reveals that “if we eliminate emotional factors it is impossible to make decisions of any kind in everyday life”.

People who have the damaged prefrontal cortex (the area of the brain where we process our emotions) are completely blocked when they have to make personal decisions. I am referring to everyday situations such as scheduling a visit with the doctor, tying a seatbelt or buying the newspaper.

Hallucinatory. True?

Emotions are important to this point.

But this is not all.

The 6 feelings that determine our decisions

When we face a decision, which may not be a purchase, the emotions and previous experiences that are related to it create the preferences that lead to our final decision.

For sales expert Geoffrey James explains that all purchasing decisions are reduced to a mix of the following six sentiments:

  • Greed: if I make a decision now, I will be rewarded
  • Fear: if I do not make a decision now, I shit!
  • Altruism: if I make a decision now, I will help others
  • Envy: if I do not make a decision now, my competition will win
  • Pride: if I make a decision now, I’ll look smart
  • Shame: if I do not make the decision now, I’ll look stupid

 Depending on the personality of the buyer and their emotional state at the time of making a purchase, will be influenced by one feeling or another.

When we make personal decisions we evaluate the risks or emotional benefits of that decision. If we can not grasp the emotional image, then we can make the decision.

As you see, there are plenty of reasons to appeal to emotions in your strategic texts. This is one of the main techniques of copywriting used since the origins of persuasive writing.

It is an indispensable condition for your texts to sell. If you conjure up mental images of the benefits of your services or products in the minds of your clients, you will be persuaded to end up making the desired click.

Think about it.

If you do not know how to convey the true value of what you offer and make your potential customer see the need to click, then it does not matter how good your offer is.

Do you want to sell? Evokes mental images of the benefits of your services or products in the minds of your customers

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Do you sell coaching courses?

Focus on the benefits a client will get when they finish the course.

  • How will you feel?
  • How will your life change?
  • What will he have gained?
  • What will he have lost?

Get in the mind of your reader. Identify your longings, fears and aspirations. And offer him what he needs, talking mainly about benefits.

How to convert characteristics into benefits?

 

If you are not clear about the benefits offered by your services or products, then you can ask yourself these questions.

Identify the characteristics first.

Suppose you are a mentor that helps professionals organize and plan time so that the client can meet their annual objectives. Your sessions are weekly (to track) and have a duration of one hour and a half. In each session, the objectives obtained the previous week are reviewed and the roadmap for the coming week is specified.

  • What problem reduces or eliminates that feature?
  • What does that feature bring to your client’s life?
  • What would happen to your client if that feature did not exist?

With these sessions, short and intense, your client will have enough time to be able to fulfill his objectives, having clear which tasks he should prioritize.

This will improve productivity and advance weekly in a guided manner towards your goals.

You will obtain a main benefit: you will achieve small goals each week that will bring you closer to your annual goal.

In addition, this feature will give you a feeling of continuous accompaniment, because you will not be alone.

Finally, if you can not have weekly sessions with you, the most likely thing is that your client loses focus and deviates, once again, from his route plan. Therefore, it will not reach its goals in one year.

You see it?

We have just transformed a feature into several benefits:

  • You will be clear about what weekly tasks you should prioritize
  • Improve your productivity
  • Advance in a guided way towards your goals, fulfilling small weekly objectives
  • You will feel accompanied during the process
  • It will have focus and will not deviate from the marked roadmap

The same feature could have several benefits. You must choose the one that most connects with your target audience and communicates it by adapting the message to your target.

Your strategic texts should convey the benefits of your service or product using the right tone

Let’s recap

It has detailed what final result a client will get if he hires you. Or if you buy one of your books. Or if you subscribe to your mailing list.

It may seem that it is easier to talk about characteristics than benefits. Surely it is true because to talk about emotional results we must think a little more.

But is it worth it?

It is much more effective.

Find that great benefit that your client will get and tell it with details in your texts. In this way, your reader will think: “this is for me”.

To do so, you can follow these steps:

  • Transform characteristics into benefits
  • Discover the needs of your customers
  • Describe the benefits and incorporate the values of your brand
  • Provide reasons for your clients to make sure that you are the best option

Remember that in the field of personal development and welfare, when we talk about benefits, we refer above all to:

  • Health improvements
  • Tranquility, security
  • Productivity
  • Happiness
  • Savings (time, worries, money)
  • Increase in knowledge
  • Release of fears
  • Family Reconciliations
  • Discovery of vocations
  • Improvements in food
  • Increase friendships
  • Find a partner
  • Improve self-esteem
  • Etc

7 Blogs of personal development to grow as a person and a writer

personal development blogs-copywriting

Let us do ourselves a favor: let us recognize that we are no longer humble. We go through life believing that we know (almost) everything.

When we were children, we asked absolutely everything.

  • Dad, why does this ball bounce?
  • How old is Grandpa?
  • 82 son.
  • Alaaaa! Can you live so much?
  • How can I grow faster?

We wanted to know. Learn to live We were humble.

In contrast, in adulthood, when we see someone who gets something, we do not ask questions of the type:

  • How did you do it?
  • What do you know that I do not know?
  • How can I get the same results as you?

Success has its own laws. Rather, life has its own laws.

The world is deeply generous. But we must know its rules of the game.

7 personal development blogs that exude copywriting on all 4 sides

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personal development blogs

Inspiration for the beginning of the post: Sergio Fernández and his lecture “the laws of abundance”.

 

# 1 Live to the Maximum

It was my first contact with blogs. At least from the point of view with which I follow them today. Ángel Alegre, the one behind this wonderful manifesto of lifestyle , gives off energy, vitality and reflection. Every week we are surprised with a topic that has to do with a certain nonconformist lifestyle. If you still do not know it, I’ll tell you that it can awaken your more adventurous side and make you think about 360-degree turns in your life.

 

Strong point: All your posts are linked to your own experiences.

Copywriting Tip: Look at your value proposition, in the phrase that accompanies the blog logo: “Realistic advice for restless minds who want to create their own way”. From the beginning it shows what your page is about. Sometimes, when we enter a website, it is difficult to identify the “why”. We have to clearly communicate our message in the Home. In this way the user who visits us will have an idea of what will be found on our website. And if you are interested (qualified visit) you will stay. On the contrary, if he does not go with him, he will leave.

 

# 2 Hana Kanjaa

With a very personal style and a smile almost permanent in their videos (you can also laugh with your eyes), Hana Kanjaa is a woman who inspires and catches. Both for what counts and for the way to do it. Talk about vital courage, happiness, dreams, limits … Oh, and about “unconventional strategies to get the life you want”.

 

Strong point: the freshness that transmits in your posts and videos.

Copywriting Tip: Hana makes exceptional use of Storytelling both on its home page (with an amazing video that I recommend you look at when you can) and on its About Me page. When you read his story and how he counts it, he catches you.

 

# 3 Francisco Alcaide

I discovered Francisco Alcaide thanks to Social Media Care organized by Víctor Martín . I remember that he was the first speaker of the afternoon, and the 20 minutes in which he spoke I did not stop writing in my notebook. Each phrase he said had an extraordinary meaning. Since then I follow the trail. In his blog we discover the power of personal development with phrases as motivating as ” there is no better investment than what you do in yourself ” . Or as ” the winners look for solutions while the losers look for excuses “.

 

Strong point: Its direct and revealing language.

Copywriting Advice: Own style in the holders of their entries. Much has been written about how a good headline should be, but it all comes down to your clicking on it to start reading the content of the post. If it fulfills this purpose, then the owner is good. The headlines that Francisco Alcaide uses do not leave you indifferent. They motivate you to press the mouse with your finger almost without having time to think why you have done it.

 

# 4 Revolutionary Fitness

As its name suggests, this website provides advice on health, nutrition and physical exercise that go beyond the conventional. Hence the revolutionary . It is one of my most recent discoveries, but I will not leave it out of this list. Their texts, despite being sometimes dense in data, are very educational.

 

Strong point: All articles are supported by scientific studies.

Copywriting Advice: Simplicity in the web menu. With only six menu items, Fitness Revolutionary makes it easy for the user. Especially if we compare it with other websites of fitness and nutrition, in which we can get dizzy with the multiple available navigation options.

 

# 5 Superbábitos

The Argentines Santiago, Guadalupe, Lucía and Matías joined together to create SuperHábitos, a blog in which they tell us the best organization and productivity techniques for new entrepreneurs. It contributes fresh and useful contents from the first moment.

 

Strong point: They develop their own productivity methods. They will make you take time out of where there is not!

Copywriting Advice: Clarity, economy, precision and simplicity in their texts. His writings are well structured, direct and fresh. His style is simple and this in copywriting is the key.

 

# 6 Sebas Selis

When you type the words “personal development” on Google, Sebas Selis comes out first on the list. And it is not coincidence. This young man has more than 90,000 subscribers to the blog (it is said soon) and more than 70,000 followers on his YouTube channel. It tells us about how to face and achieve personal challenges, how to achieve our goals by making practical use of different scientific methods. And it also offers advice to achieve the long-awaited financial freedom.

 

Strong point: It enjoys a very powerful social recognition.

Copywriting Advice: In the Home the first thing we see is a claim towards one of its products. In it he presents the content of his program highlighting the three strong points in a list. Using lists facilitates the reader’s understanding. Influence the benefits and attack the pain points of the ideal customer facilitates the purchase of a product.

 

# 7 Valentí Sanjuán

Valentí is a youtuber. But I love it. And we studied together Journalism in the University. What a crack. Valentí tells us his day to day on his channel. His story is that of a man who has overcome the worst stage of his life thanks to sport. And that of a reference for many because it has successfully overcome titanic challenges.

5 copywriting techniques that will make your posts take off

There are blog posts that leave a mark. You start reading them and you feel the need to continue to the end, paragraph after paragraph.

You do not know if it’s because of the way they are written, the structure of the articles or the information you receive from them, but the truth is that you can not stop reading.

You are before an imposing entrance , whose secret is in a good use of copywriting techniques .

Today I want to give you 5 copywriting techniques so that you get the same with your articles. Keep all the points in mind from now on, and you’ll tell me the results you get.

5 keys of copywriting so that your posts are awesome. via @ ernesto_copy

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5 Copywriting techniques to leave your readers open-mouthed

Copywriting technique # 1: Write as you speak, be colloquial

When you write your post, tell what you have to tell as if you were explaining it to a friend. Use the second person of the singular, talk to him.

In this way the reader will be able to quickly connect with what you are saying.

When we speak, we use short phrases. Do not get entangled by making too many subordinates or phrases that leave the reader who is reading you breathless. Here what is worth is simplicity.

The text must flow, and your language must be concrete and colloquial.

Phrases with 15-20 words are teachers. If the phrase does not require a word, do not put it. And remember, a phrase, an idea. Do not mess up

Another good option is to ask questions, anticipate the doubts of your reader. Then you answer them in the most concise way possible. For this it will be necessary that you know your ideal client .

Know what topics interest you, how to treat them and solve their possible problems and concerns.

 

Copywriting technique # 2: Be very clear, concrete

Use understanding vocabulary, be as accurate as you can. Always choose the words that best express what you want to say and tell it as it is. Without getting tangled up

Example:

  • Our goal is that our customers are satisfied when using our hybrid vehicles.
  • We want you to be thrilled when driving our hybrid vehicles

Which one seduces you the most? The second option is the most successful.

It is more precise, more direct, and also uses the word emotion , something that refers directly to our feelings .

It also uses short paragraphs. The long ones intimidate. Remember that your content will be read on a computer, tablet or mobile screen. Lean on bullet points (lists) and short paragraphs, and you’ll get to keep the reader’s attention. Concretion, driver friend.

And what do we do with the technical words? If you have to use them, put them in context. Make it easy to understand them. The most advisable thing is to use words that your target audience will understand. Take note of your doubts, because you are writing for him.

If you must choose between two words, use the easiest to understand. The most accurate. Simple words usually have very general meanings. If you want to be precise, use detailed words.

 

Copywriting technique # 3: Write what is necessary: not much, not much

You will have read on many sites that for an article to be taken seriously by Google , you must write more than 800 or 1,000 words. The truth is that Google’s algorithms are quite complex, and more than rewarding the length of the texts, they reward their quality.

They also change every two times three.

So do not get obsessed with this topic. Write what is necessary to explain what you want to tell in your post.

No more no less.

Be concise. Give the text the just and necessary length you need, and do not add fill content.

There are articles of 600 words that are very rich in content and that leave you wanting more. On the contrary, there are entries of 4,000 words that could stay at 1,200 and would count the same. So the important thing is that you extend what is necessary to say what you want to say.

 

Copywriting technique # 4: Structure the content

The text editors of CMS as wordpress allow endless possibilities to make your content interesting and not boring to the reader: font, bold, italics, dots, separators, labels (h1, h2, h3 …), etc.

You can also install plugins to add colors to the text and complete the options of the wordpress editor, such as TinyMCE Advanced .

These resources help to assimilate all the information and maintain interest in the text.

It establishes reading levels, since the vast majority of users do not read the entire text, but scan. That is why you should help them to do it, structuring the content to the maximum.

 

Structuring the content well has two advantages:

  • The user will quickly scan the text and decide what to read (in the best case it will read everything)
  • You will also facilitate the task so that Google understands what is the important content of your post

 

Copywriting technique # 5: Use all the power of the title

With a good title, you ensure that the reader starts reading at least the first paragraph of your post. But with a mediocre headline, your article will not be read, no matter how good it is.

Those few words are going to work the miracle: they will get users to click and start reading.

A title must be seductive, awakening the desire to know more.

So pay a lot of attention to the title of your tickets. Rewrite it as many times as necessary, and ask yourself if you meet all of these requirements:

  • Do not pass 65 characters, and if you can, adjust it to six or seven words
  • Speak directly to your ideal client
  • Avoid the word “things” (replace it with techniques, activities, reasons, curiosities, strategies, methods, etc.)
  • As much as possible, use some adjective (it will improve comprehension)
  • The title must contain real information regarding the content
  • Get your reader’s attention

17 tips of copywriting to give life to the texts of your web

You need to write weekly on your blog.

You have read it in hundreds of articles.

On the one hand, to attract visitors and position yourself in Google. On the other, to convert those visits into subscribers.

That’s fine, I will not tell you no. But more important than writing every week on your blog, is to have some texts that convert into the rest of the web. And here comes into play, once again, copywriting.

The blog gives you authority.

Writing each week on the subject in which you are specialized places you as an expert in the eyes of your reader.

But unlike the articles, which usually have the objective of offering value to your audience, the contents of your Home Page, About Me, Services, Courses, Contact or whatever the page of your Web are extremely important.

In order for you to review these texts and optimize them to persuade and convert, I have prepared 17 copywriting tips.

It’s a longer post than I usually write, but it’s worth a slow reading, point by point.!important; border-color: transparent !important; } 

Yes, I love her!

I hope you apply what I tell you in order to see results.

Let us begin.

 

1) Before you start writing, research

The great classic copywriters know the value of research. This is the case of David Ogilvy , considered the father of advertising, and one of its most advantaged students, Gary Bencivenga .

Bencivenga affirms that “the best editors are the most tenacious investigators”.

The more information you have about a topic, the more chances you have to “play” with it.

Research is the cure for writer’s block. I suppose that if you have a website and sell services or personal development products you know a lot about your specialty.

But continuing to research in your sector never hurts. There’s always something new to learn.

It can also serve as an example to investigate what your customers really think.

Have you asked how you have helped them?

Do you tell it in your texts with those same words?

 

2) Add interest

When you do not know what to write in the texts of your Web to improve them (or your marketing content), try to add interest.

Add life to your texts. They can serve you actions like:

  • Visually attractive content
  • Use your personality, your tone of voice, in writing
  • Make your texts entertaining (Do you get sleepy when reviewing them?)
  • Add a little humor, we all like it
  • It incorporates some controversy
  • Tell a story, whether personal, a client or someone you do not know

 

3) Inject an extra dose of personality

Each person, each writer, each brand has its own voice.

And its Unique Selling Proposal (PUV) .

If you build the house from the foundations, analyzing your personality and knowing how you express yourself, what you sell and to whom you sell it, you will know how to differentiate yourself from your competition easily.

As Oscar Feito often says in his podcasts, your business is in a niche market and you are directed, within it, to a defined target audience.

And the way to attract your target audience is through a Unique Proposal of Value very defined.

Ogilvy said that “the construction of a well-defined personality” is the best way to differentiate from the competition and gain market share “.

Before publishing any content, make sure it clearly shows your brand personality (voice, style, words, values, PUV, wishes of your target audience …).

 

4) Review your titles

According to the statistics, of every 5 people that a headline reads, only 1 reads the content.

The title is the magnet that makes your texts read, or not.

The one of the titles is a subject that always comes out when we talk about copywriting. Ogilvy and other well-known copywriters such as John Caples, wrote pages and pages theorizing about how good headlines should be.

As a main tip, remember the 4 “u”.

Basically, it is about applying these four concepts to the same owner: Urgent, Unique, Useful and Ultra-Specific .

Talk about benefits, arouse the interest of the reader and leave you wanting to read more.

 

5) The simpler, the better

Albet Einstein said that if you can not explain something in a simple way it means that you do not understand it.

This does not mean that you have to write like a child, or with very short sentences.

The important thing here is to write a clear and concise message for your target audience. The reader must understand your offer and its benefits as quickly as possible.

 

6) Tell a story

The stories captivate. Empathize. Connect

I’m sure you have your own stories that can be an extraordinary hook for your visits .

The magic is in telling it in such a way that you create an emotional connection with your reader.

The storytelling may sound very current. But it’s not like that.

For thousands of years humans have told stories to transmit knowledge.

The history of humanity is full of long nights by the fire … telling stories!

And … What do we get?

  • We create an emotional connection that goes beyond the simple presentation of a product or service
  • We generate trust, since we do not sell anything
  • We get attention if they are well written and structured
  • We communicate effectively the values of our personal brand

Tell how you came to create your online business will be very valuable because you will humanize your brand .

You will reach a much wider audience. If you tell your story, whoever reads it will know more about you. And he will see you as someone closer.

 

7) Do not go too smart …

As editors, we like to play with words. Sometimes it’s okay, but in copywriting it’s usually harmful.

Being clear and concise you will get greater rewards than being too creative.

A great example is found in the navigation menus of some websites, where it is difficult to find out (you have to think for a while) what each menu item hides.

The classic home (or home), about me, services and contact always work.

 

8) Have a clear objective in each text that you write

Before writing, think about the purpose of the text.

Thus, your Home must attract subscribers or generate the necessary trust for a visit to end with a free Skype session.

Each page of your website has a defined objective. Therefore, to be able to know if you are doing well, it is convenient that you measure the conversions of your objectives.

If you have a sales page for a course, follow the conversions month by month. Retouch the copy, and measure again after a month. Have you increased the conversions?

Change titles, rewrite your calls to action .

Play, measure and write the text that best converts.

17 copywriting tips to apply in the texts of your web

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9) Put the focus on the benefits

In the words of great copywriters:

  • The best titles are those that describe the benefits that readers will find. John Caples.
  • Talk about what your product does and show it (do not tell how it is until the end). Eugene Schwartz.
  • Successful texts are those that analyze the benefits . Bob Bly.

If your texts speak more about characteristics than benefits, try to turn them around.

Think that each feature can easily become a benefit.

  • Do you sell skype coaching sessions? ( Feature)
  • Then you help your clients without having to move (benefit)

 

10) Make them feel like they already earn something

Another great advice from Schwartz is to make the reader get what he calls an “instant gratification”.

When a reader gets something valuable simply by reading your content, he begins to trust you.

Check that you comply with what you say.

This copywriting technique offers readers a bite of what you are able to achieve with your services and products. Wake up the real interest of your reader. The desire to have your help.

Surely it has happened to you that in some websites that you have visited, they offer you a free trial to try a certain product or they let you read a free chapter of a new book.

It’s something that really works.

I myself have read this week the first chapter of a book on nutrition that interests me a lot. When reading the free content, I have no doubt that I will buy the book this week.

 

11) Ask questions that encourage your reader to say “yes”

A classic persuasion test is to ask questions to which the logical answer is to say “yes.” The act of affirming once predisposes the reader (or listener) to say “yes” again.

This is the reason why in many coaching websites we find questions in the titles or service pages.

But be careful, it is not advisable to abuse the questions .

I leave you a video in which Elsa Punset tells this “yes” technique (inspired by Dale Carnegie’s book How to Win Friends and Influence People ).

The explanation is at the end of the video, but it’s worth seeing from the beginning, since it also explains, as you already know, that social proof is another very important technique to persuade people.

 

 

12) Appeals to emotions

As much as you can, try to find out what is the deepest emotion of your audience.

Why do you visit your website?

What feeling are you trying to slow down or increase?

There are a lot of emotions to appeal to, but the deeper ones are not governed by rational thought:

  • Fear
  • Greed
  • Guilt
  • Anger
  • Joy
  • Envy
  • Etc.

 

13) Keep a ratio of 80% “you”, 20% “me”

The content of web businesses in general, and the welfare sector in particular, should be focused on the ideal client.

Nobody likes reading texts in the authors just talk about them, their achievements or career.

If you make sure that your texts maintain the 80% “you” (the client) and 20% “me” ratio, your content will be stronger and more powerful. They will convert much better.

Focus on the needs and desires of your potential customers.

 

14) Build credibility

Copywriter Steve Slaunwhite states:

“In my experience, the number one key to persuasion is the following: communicate trust. If you do so, at least you will have the opportunity to participate and persuade the reader. If he does not, no fantastic copywriting technique will save him. “

You can build credibility and confidence by mentioning aspects such as these in your web content:

  • Guarantees and privacy policies
  • Testimonials
  • Data about your professional career
  • Appearance in media
  • Years that you have been exercising
  • Written books or publications (if applicable)
  • Certificates

 

15) Mention the most important point at least 3 times

The repetition of an idea helps to persuade.

There are authors who claim that it has a greater impact on the conversions of a landing page, for example, putting three calls to action throughout the text.

The hammer effect (three hits as a Call to Action), is also applicable to emails, where many copys introduce 3 calls to action.

Of course, keep in mind that all of them point to the same conversion.

According to this practice, if something is important, you must say it at the beginning, in the middle and at the end of the text.

Do not miss these 17 tips of copywriting for your texts

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16) Organize your content with the AIDA formula

I told you about it in another article. Her name is AIDA and she is your great friend when it comes to writing persuasive texts.

  • A ttention – Attention
  • I nterest – Interest
  • D esire – Deseo
  • A ction – Action

All persuasive texts written by professional copywriters incorporate these four elements. These are the four steps that guide the reader to complete an action (subscribe to your website, buy a product, sign up for a seminar, etc.).

Talk directly to your ideal client . Put yourself in your head, connect with your pain points and offer relevant solutions .

 

17) Do many tests

The content of a Web is dynamic. It is not enough to write the texts of your Home Page, About Me and others just once and forget yourself forever.

The texts evolve with you.

It is convenient to perform tests, small changes between titles and measure if they increase the conversion.

You can do the same with calls to action. Today there are very good tools to perform A / B tests and to know what type of call to action is most effective in your case.

Copywriting: Describe Benefits before Features

 

Do you count the days that you need to disconnect from the routine?

Maybe you already have a few days reserved to go to the beach with the family. Or you may like the mountain and adventure sports more.

Anyway, today I want to remind you something that I am sure you have read in several articles on marketing, sales and copywriting.

I refer to the importance of talking about benefits instead of characteristics.

I advise you to review the strategic texts of your website before packing and analyze if you talk more about benefits or characteristics.

Do you see how your service / product is or avalanches directly to how you can improve your client’s life?

This is a fundamental exercise that you must perform if you want to increase your chances of success.

As consumers, we are attracted to the feelings and emotions that come from what we are going to pay for. It does not matter if it’s a clock, a sailing course or hiring a nanny for our children.

All, all, all purchasing decisions have a great emotional influence . Irrational.

Discover the advantages of talking about benefits in your texts to trigger the conversions of your texts #copywriting

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Benefits vs. Characteristics: the difference between selling or justifying a purchase

People rationalize our purchasing decisions based on facts (quality, price, durability, material, etc.).

But we make the purchase decision based on the feelings and emotions that evokes what we are going to acquire.

The solution to apply in your texts is simple: make a list of the benefits that your services or products bring to the life of the person who buys you and then write strategic texts that sell those final results.

If you have read this far, you already have the relevant information of this article to be able to go on vacation knowing something else.

But as the safest thing is that you’ve heard many times that it’s better to talk about benefits than characteristics when it comes to selling, I recommend you keep reading.

In his book The Error of Discards , Antonio Damasio , professor of neuroscience at the University of Southern California, argues that emotion is a necessary ingredient for almost all decisions.

For its part, the University of Rochestar School of Medicine published a study based on brain activity that reveals that emotions are the primary factor in all decisions. Also those of purchase.

In fact, this study reveals that “if we eliminate emotional factors it is impossible to make decisions of any kind in everyday life”.

People who have the damaged prefrontal cortex (the area of the brain where we process our emotions) are completely blocked when they have to make personal decisions. I am referring to everyday situations such as scheduling a visit with the doctor, tying a seatbelt or buying the newspaper.

Hallucinatory. True?

Emotions are important to this point.

But this is not all.

The 6 feelings that determine our decisions

When we face a decision, which may not be a purchase, the emotions and previous experiences that are related to it create the preferences that lead to our final decision.

For sales expert Geoffrey James explains that all purchasing decisions are reduced to a mix of the following six sentiments:

  • Greed: if I make a decision now, I will be rewarded
  • Fear: if I do not make a decision now, I shit!
  • Altruism: if I make a decision now, I will help others
  • Envy: if I do not make a decision now, my competition will win
  • Pride: if I make a decision now, I’ll look smart
  • Shame: if I do not make the decision now, I’ll look stupid

 Depending on the personality of the buyer and their emotional state at the time of making a purchase, will be influenced by one feeling or another.

When we make personal decisions we evaluate the risks or emotional benefits of that decision. If we can not grasp the emotional image, then we can make the decision.

As you see, there are plenty of reasons to appeal to emotions in your strategic texts. This is one of the main techniques of copywriting used since the origins of persuasive writing.

It is an indispensable condition for your texts to sell. If you conjure up mental images of the benefits of your services or products in the minds of your clients, you will be persuaded to end up making the desired click.

Think about it.

If you do not know how to convey the true value of what you offer and make your potential customer see the need to click, then it does not matter how good your offer is.

Do you want to sell? Evokes mental images of the benefits of your services or products in the minds of your customers

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Do you sell coaching courses?

Focus on the benefits a client will get when they finish the course.

  • How will you feel?
  • How will your life change?
  • What will he have gained?
  • What will he have lost?

Get in the mind of your reader. Identify your longings, fears and aspirations. And offer him what he needs, talking mainly about benefits.

How to convert characteristics into benefits?

 

If you are not clear about the benefits offered by your services or products, then you can ask yourself these questions.

Identify the characteristics first.

Suppose you are a mentor that helps professionals organize and plan time so that the client can meet their annual objectives. Your sessions are weekly (to track) and have a duration of one hour and a half. In each session, the objectives obtained the previous week are reviewed and the roadmap for the coming week is specified.

  • What problem reduces or eliminates that feature?
  • What does that feature bring to your client’s life?
  • What would happen to your client if that feature did not exist?

With these sessions, short and intense, your client will have enough time to be able to fulfill his objectives, having clear which tasks he should prioritize.

This will improve productivity and advance weekly in a guided manner towards your goals.

You will obtain a main benefit: you will achieve small goals each week that will bring you closer to your annual goal.

In addition, this feature will give you a feeling of continuous accompaniment, because you will not be alone.

Finally, if you can not have weekly sessions with you, the most likely thing is that your client loses focus and deviates, once again, from his route plan. Therefore, it will not reach its goals in one year.

You see it?

We have just transformed a feature into several benefits:

  • You will be clear about what weekly tasks you should prioritize
  • Improve your productivity
  • Advance in a guided way towards your goals, fulfilling small weekly objectives
  • You will feel accompanied during the process
  • It will have focus and will not deviate from the marked roadmap

The same feature could have several benefits. You must choose the one that most connects with your target audience and communicates it by adapting the message to your target.

Your strategic texts should convey the benefits of your service or product using the right tone

Let’s recap

It has detailed what final result a client will get if he hires you. Or if you buy one of your books. Or if you subscribe to your mailing list.

It may seem that it is easier to talk about characteristics than benefits. Surely it is true because to talk about emotional results we must think a little more.

But is it worth it?

It is much more effective.

Find that great benefit that your client will get and tell it with details in your texts. In this way, your reader will think: “this is for me”.

To do so, you can follow these steps:

  • Transform characteristics into benefits
  • Discover the needs of your customers
  • Describe the benefits and incorporate the values of your brand
  • Provide reasons for your clients to make sure that you are the best option

Remember that in the field of personal development and welfare, when we talk about benefits, we refer above all to:

  • Health improvements
  • Tranquility, security
  • Productivity
  • Happiness
  • Savings (time, worries, money)
  • Increase in knowledge
  • Release of fears
  • Family Reconciliations
  • Discovery of vocations
  • Improvements in food
  • Increase friendships
  • Find a partner
  • Improve self-esteem
  • Etc