7 Blogs of personal development to grow as a person and a writer

personal development blogs-copywriting

Let us do ourselves a favor: let us recognize that we are no longer humble. We go through life believing that we know (almost) everything.

When we were children, we asked absolutely everything.

  • Dad, why does this ball bounce?
  • How old is Grandpa?
  • 82 son.
  • Alaaaa! Can you live so much?
  • How can I grow faster?

We wanted to know. Learn to live We were humble.

In contrast, in adulthood, when we see someone who gets something, we do not ask questions of the type:

  • How did you do it?
  • What do you know that I do not know?
  • How can I get the same results as you?

Success has its own laws. Rather, life has its own laws.

The world is deeply generous. But we must know its rules of the game.

7 personal development blogs that exude copywriting on all 4 sides

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personal development blogs

Inspiration for the beginning of the post: Sergio Fernández and his lecture “the laws of abundance”.

 

# 1 Live to the Maximum

It was my first contact with blogs. At least from the point of view with which I follow them today. Ángel Alegre, the one behind this wonderful manifesto of lifestyle , gives off energy, vitality and reflection. Every week we are surprised with a topic that has to do with a certain nonconformist lifestyle. If you still do not know it, I’ll tell you that it can awaken your more adventurous side and make you think about 360-degree turns in your life.

 

Strong point: All your posts are linked to your own experiences.

Copywriting Tip: Look at your value proposition, in the phrase that accompanies the blog logo: “Realistic advice for restless minds who want to create their own way”. From the beginning it shows what your page is about. Sometimes, when we enter a website, it is difficult to identify the “why”. We have to clearly communicate our message in the Home. In this way the user who visits us will have an idea of what will be found on our website. And if you are interested (qualified visit) you will stay. On the contrary, if he does not go with him, he will leave.

 

# 2 Hana Kanjaa

With a very personal style and a smile almost permanent in their videos (you can also laugh with your eyes), Hana Kanjaa is a woman who inspires and catches. Both for what counts and for the way to do it. Talk about vital courage, happiness, dreams, limits … Oh, and about “unconventional strategies to get the life you want”.

 

Strong point: the freshness that transmits in your posts and videos.

Copywriting Tip: Hana makes exceptional use of Storytelling both on its home page (with an amazing video that I recommend you look at when you can) and on its About Me page. When you read his story and how he counts it, he catches you.

 

# 3 Francisco Alcaide

I discovered Francisco Alcaide thanks to Social Media Care organized by Víctor Martín . I remember that he was the first speaker of the afternoon, and the 20 minutes in which he spoke I did not stop writing in my notebook. Each phrase he said had an extraordinary meaning. Since then I follow the trail. In his blog we discover the power of personal development with phrases as motivating as ” there is no better investment than what you do in yourself ” . Or as ” the winners look for solutions while the losers look for excuses “.

 

Strong point: Its direct and revealing language.

Copywriting Advice: Own style in the holders of their entries. Much has been written about how a good headline should be, but it all comes down to your clicking on it to start reading the content of the post. If it fulfills this purpose, then the owner is good. The headlines that Francisco Alcaide uses do not leave you indifferent. They motivate you to press the mouse with your finger almost without having time to think why you have done it.

 

# 4 Revolutionary Fitness

As its name suggests, this website provides advice on health, nutrition and physical exercise that go beyond the conventional. Hence the revolutionary . It is one of my most recent discoveries, but I will not leave it out of this list. Their texts, despite being sometimes dense in data, are very educational.

 

Strong point: All articles are supported by scientific studies.

Copywriting Advice: Simplicity in the web menu. With only six menu items, Fitness Revolutionary makes it easy for the user. Especially if we compare it with other websites of fitness and nutrition, in which we can get dizzy with the multiple available navigation options.

 

# 5 Superbábitos

The Argentines Santiago, Guadalupe, Lucía and Matías joined together to create SuperHábitos, a blog in which they tell us the best organization and productivity techniques for new entrepreneurs. It contributes fresh and useful contents from the first moment.

 

Strong point: They develop their own productivity methods. They will make you take time out of where there is not!

Copywriting Advice: Clarity, economy, precision and simplicity in their texts. His writings are well structured, direct and fresh. His style is simple and this in copywriting is the key.

 

# 6 Sebas Selis

When you type the words “personal development” on Google, Sebas Selis comes out first on the list. And it is not coincidence. This young man has more than 90,000 subscribers to the blog (it is said soon) and more than 70,000 followers on his YouTube channel. It tells us about how to face and achieve personal challenges, how to achieve our goals by making practical use of different scientific methods. And it also offers advice to achieve the long-awaited financial freedom.

 

Strong point: It enjoys a very powerful social recognition.

Copywriting Advice: In the Home the first thing we see is a claim towards one of its products. In it he presents the content of his program highlighting the three strong points in a list. Using lists facilitates the reader’s understanding. Influence the benefits and attack the pain points of the ideal customer facilitates the purchase of a product.

 

# 7 Valentí Sanjuán

Valentí is a youtuber. But I love it. And we studied together Journalism in the University. What a crack. Valentí tells us his day to day on his channel. His story is that of a man who has overcome the worst stage of his life thanks to sport. And that of a reference for many because it has successfully overcome titanic challenges.

5 copywriting techniques that will make your posts take off

There are blog posts that leave a mark. You start reading them and you feel the need to continue to the end, paragraph after paragraph.

You do not know if it’s because of the way they are written, the structure of the articles or the information you receive from them, but the truth is that you can not stop reading.

You are before an imposing entrance , whose secret is in a good use of copywriting techniques .

Today I want to give you 5 copywriting techniques so that you get the same with your articles. Keep all the points in mind from now on, and you’ll tell me the results you get.

5 keys of copywriting so that your posts are awesome. via @ ernesto_copy

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5 Copywriting techniques to leave your readers open-mouthed

Copywriting technique # 1: Write as you speak, be colloquial

When you write your post, tell what you have to tell as if you were explaining it to a friend. Use the second person of the singular, talk to him.

In this way the reader will be able to quickly connect with what you are saying.

When we speak, we use short phrases. Do not get entangled by making too many subordinates or phrases that leave the reader who is reading you breathless. Here what is worth is simplicity.

The text must flow, and your language must be concrete and colloquial.

Phrases with 15-20 words are teachers. If the phrase does not require a word, do not put it. And remember, a phrase, an idea. Do not mess up

Another good option is to ask questions, anticipate the doubts of your reader. Then you answer them in the most concise way possible. For this it will be necessary that you know your ideal client .

Know what topics interest you, how to treat them and solve their possible problems and concerns.

 

Copywriting technique # 2: Be very clear, concrete

Use understanding vocabulary, be as accurate as you can. Always choose the words that best express what you want to say and tell it as it is. Without getting tangled up

Example:

  • Our goal is that our customers are satisfied when using our hybrid vehicles.
  • We want you to be thrilled when driving our hybrid vehicles

Which one seduces you the most? The second option is the most successful.

It is more precise, more direct, and also uses the word emotion , something that refers directly to our feelings .

It also uses short paragraphs. The long ones intimidate. Remember that your content will be read on a computer, tablet or mobile screen. Lean on bullet points (lists) and short paragraphs, and you’ll get to keep the reader’s attention. Concretion, driver friend.

And what do we do with the technical words? If you have to use them, put them in context. Make it easy to understand them. The most advisable thing is to use words that your target audience will understand. Take note of your doubts, because you are writing for him.

If you must choose between two words, use the easiest to understand. The most accurate. Simple words usually have very general meanings. If you want to be precise, use detailed words.

 

Copywriting technique # 3: Write what is necessary: not much, not much

You will have read on many sites that for an article to be taken seriously by Google , you must write more than 800 or 1,000 words. The truth is that Google’s algorithms are quite complex, and more than rewarding the length of the texts, they reward their quality.

They also change every two times three.

So do not get obsessed with this topic. Write what is necessary to explain what you want to tell in your post.

No more no less.

Be concise. Give the text the just and necessary length you need, and do not add fill content.

There are articles of 600 words that are very rich in content and that leave you wanting more. On the contrary, there are entries of 4,000 words that could stay at 1,200 and would count the same. So the important thing is that you extend what is necessary to say what you want to say.

 

Copywriting technique # 4: Structure the content

The text editors of CMS as wordpress allow endless possibilities to make your content interesting and not boring to the reader: font, bold, italics, dots, separators, labels (h1, h2, h3 …), etc.

You can also install plugins to add colors to the text and complete the options of the wordpress editor, such as TinyMCE Advanced .

These resources help to assimilate all the information and maintain interest in the text.

It establishes reading levels, since the vast majority of users do not read the entire text, but scan. That is why you should help them to do it, structuring the content to the maximum.

 

Structuring the content well has two advantages:

  • The user will quickly scan the text and decide what to read (in the best case it will read everything)
  • You will also facilitate the task so that Google understands what is the important content of your post

 

Copywriting technique # 5: Use all the power of the title

With a good title, you ensure that the reader starts reading at least the first paragraph of your post. But with a mediocre headline, your article will not be read, no matter how good it is.

Those few words are going to work the miracle: they will get users to click and start reading.

A title must be seductive, awakening the desire to know more.

So pay a lot of attention to the title of your tickets. Rewrite it as many times as necessary, and ask yourself if you meet all of these requirements:

  • Do not pass 65 characters, and if you can, adjust it to six or seven words
  • Speak directly to your ideal client
  • Avoid the word “things” (replace it with techniques, activities, reasons, curiosities, strategies, methods, etc.)
  • As much as possible, use some adjective (it will improve comprehension)
  • The title must contain real information regarding the content
  • Get your reader’s attention

17 tips of copywriting to give life to the texts of your web

You need to write weekly on your blog.

You have read it in hundreds of articles.

On the one hand, to attract visitors and position yourself in Google. On the other, to convert those visits into subscribers.

That’s fine, I will not tell you no. But more important than writing every week on your blog, is to have some texts that convert into the rest of the web. And here comes into play, once again, copywriting.

The blog gives you authority.

Writing each week on the subject in which you are specialized places you as an expert in the eyes of your reader.

But unlike the articles, which usually have the objective of offering value to your audience, the contents of your Home Page, About Me, Services, Courses, Contact or whatever the page of your Web are extremely important.

In order for you to review these texts and optimize them to persuade and convert, I have prepared 17 copywriting tips.

It’s a longer post than I usually write, but it’s worth a slow reading, point by point.!important; border-color: transparent !important; } 

Yes, I love her!

I hope you apply what I tell you in order to see results.

Let us begin.

 

1) Before you start writing, research

The great classic copywriters know the value of research. This is the case of David Ogilvy , considered the father of advertising, and one of its most advantaged students, Gary Bencivenga .

Bencivenga affirms that “the best editors are the most tenacious investigators”.

The more information you have about a topic, the more chances you have to “play” with it.

Research is the cure for writer’s block. I suppose that if you have a website and sell services or personal development products you know a lot about your specialty.

But continuing to research in your sector never hurts. There’s always something new to learn.

It can also serve as an example to investigate what your customers really think.

Have you asked how you have helped them?

Do you tell it in your texts with those same words?

 

2) Add interest

When you do not know what to write in the texts of your Web to improve them (or your marketing content), try to add interest.

Add life to your texts. They can serve you actions like:

  • Visually attractive content
  • Use your personality, your tone of voice, in writing
  • Make your texts entertaining (Do you get sleepy when reviewing them?)
  • Add a little humor, we all like it
  • It incorporates some controversy
  • Tell a story, whether personal, a client or someone you do not know

 

3) Inject an extra dose of personality

Each person, each writer, each brand has its own voice.

And its Unique Selling Proposal (PUV) .

If you build the house from the foundations, analyzing your personality and knowing how you express yourself, what you sell and to whom you sell it, you will know how to differentiate yourself from your competition easily.

As Oscar Feito often says in his podcasts, your business is in a niche market and you are directed, within it, to a defined target audience.

And the way to attract your target audience is through a Unique Proposal of Value very defined.

Ogilvy said that “the construction of a well-defined personality” is the best way to differentiate from the competition and gain market share “.

Before publishing any content, make sure it clearly shows your brand personality (voice, style, words, values, PUV, wishes of your target audience …).

 

4) Review your titles

According to the statistics, of every 5 people that a headline reads, only 1 reads the content.

The title is the magnet that makes your texts read, or not.

The one of the titles is a subject that always comes out when we talk about copywriting. Ogilvy and other well-known copywriters such as John Caples, wrote pages and pages theorizing about how good headlines should be.

As a main tip, remember the 4 “u”.

Basically, it is about applying these four concepts to the same owner: Urgent, Unique, Useful and Ultra-Specific .

Talk about benefits, arouse the interest of the reader and leave you wanting to read more.

 

5) The simpler, the better

Albet Einstein said that if you can not explain something in a simple way it means that you do not understand it.

This does not mean that you have to write like a child, or with very short sentences.

The important thing here is to write a clear and concise message for your target audience. The reader must understand your offer and its benefits as quickly as possible.

 

6) Tell a story

The stories captivate. Empathize. Connect

I’m sure you have your own stories that can be an extraordinary hook for your visits .

The magic is in telling it in such a way that you create an emotional connection with your reader.

The storytelling may sound very current. But it’s not like that.

For thousands of years humans have told stories to transmit knowledge.

The history of humanity is full of long nights by the fire … telling stories!

And … What do we get?

  • We create an emotional connection that goes beyond the simple presentation of a product or service
  • We generate trust, since we do not sell anything
  • We get attention if they are well written and structured
  • We communicate effectively the values of our personal brand

Tell how you came to create your online business will be very valuable because you will humanize your brand .

You will reach a much wider audience. If you tell your story, whoever reads it will know more about you. And he will see you as someone closer.

 

7) Do not go too smart …

As editors, we like to play with words. Sometimes it’s okay, but in copywriting it’s usually harmful.

Being clear and concise you will get greater rewards than being too creative.

A great example is found in the navigation menus of some websites, where it is difficult to find out (you have to think for a while) what each menu item hides.

The classic home (or home), about me, services and contact always work.

 

8) Have a clear objective in each text that you write

Before writing, think about the purpose of the text.

Thus, your Home must attract subscribers or generate the necessary trust for a visit to end with a free Skype session.

Each page of your website has a defined objective. Therefore, to be able to know if you are doing well, it is convenient that you measure the conversions of your objectives.

If you have a sales page for a course, follow the conversions month by month. Retouch the copy, and measure again after a month. Have you increased the conversions?

Change titles, rewrite your calls to action .

Play, measure and write the text that best converts.

17 copywriting tips to apply in the texts of your web

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9) Put the focus on the benefits

In the words of great copywriters:

  • The best titles are those that describe the benefits that readers will find. John Caples.
  • Talk about what your product does and show it (do not tell how it is until the end). Eugene Schwartz.
  • Successful texts are those that analyze the benefits . Bob Bly.

If your texts speak more about characteristics than benefits, try to turn them around.

Think that each feature can easily become a benefit.

  • Do you sell skype coaching sessions? ( Feature)
  • Then you help your clients without having to move (benefit)

 

10) Make them feel like they already earn something

Another great advice from Schwartz is to make the reader get what he calls an “instant gratification”.

When a reader gets something valuable simply by reading your content, he begins to trust you.

Check that you comply with what you say.

This copywriting technique offers readers a bite of what you are able to achieve with your services and products. Wake up the real interest of your reader. The desire to have your help.

Surely it has happened to you that in some websites that you have visited, they offer you a free trial to try a certain product or they let you read a free chapter of a new book.

It’s something that really works.

I myself have read this week the first chapter of a book on nutrition that interests me a lot. When reading the free content, I have no doubt that I will buy the book this week.

 

11) Ask questions that encourage your reader to say “yes”

A classic persuasion test is to ask questions to which the logical answer is to say “yes.” The act of affirming once predisposes the reader (or listener) to say “yes” again.

This is the reason why in many coaching websites we find questions in the titles or service pages.

But be careful, it is not advisable to abuse the questions .

I leave you a video in which Elsa Punset tells this “yes” technique (inspired by Dale Carnegie’s book How to Win Friends and Influence People ).

The explanation is at the end of the video, but it’s worth seeing from the beginning, since it also explains, as you already know, that social proof is another very important technique to persuade people.

 

 

12) Appeals to emotions

As much as you can, try to find out what is the deepest emotion of your audience.

Why do you visit your website?

What feeling are you trying to slow down or increase?

There are a lot of emotions to appeal to, but the deeper ones are not governed by rational thought:

  • Fear
  • Greed
  • Guilt
  • Anger
  • Joy
  • Envy
  • Etc.

 

13) Keep a ratio of 80% “you”, 20% “me”

The content of web businesses in general, and the welfare sector in particular, should be focused on the ideal client.

Nobody likes reading texts in the authors just talk about them, their achievements or career.

If you make sure that your texts maintain the 80% “you” (the client) and 20% “me” ratio, your content will be stronger and more powerful. They will convert much better.

Focus on the needs and desires of your potential customers.

 

14) Build credibility

Copywriter Steve Slaunwhite states:

“In my experience, the number one key to persuasion is the following: communicate trust. If you do so, at least you will have the opportunity to participate and persuade the reader. If he does not, no fantastic copywriting technique will save him. “

You can build credibility and confidence by mentioning aspects such as these in your web content:

  • Guarantees and privacy policies
  • Testimonials
  • Data about your professional career
  • Appearance in media
  • Years that you have been exercising
  • Written books or publications (if applicable)
  • Certificates

 

15) Mention the most important point at least 3 times

The repetition of an idea helps to persuade.

There are authors who claim that it has a greater impact on the conversions of a landing page, for example, putting three calls to action throughout the text.

The hammer effect (three hits as a Call to Action), is also applicable to emails, where many copys introduce 3 calls to action.

Of course, keep in mind that all of them point to the same conversion.

According to this practice, if something is important, you must say it at the beginning, in the middle and at the end of the text.

Do not miss these 17 tips of copywriting for your texts

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16) Organize your content with the AIDA formula

I told you about it in another article. Her name is AIDA and she is your great friend when it comes to writing persuasive texts.

  • A ttention – Attention
  • I nterest – Interest
  • D esire – Deseo
  • A ction – Action

All persuasive texts written by professional copywriters incorporate these four elements. These are the four steps that guide the reader to complete an action (subscribe to your website, buy a product, sign up for a seminar, etc.).

Talk directly to your ideal client . Put yourself in your head, connect with your pain points and offer relevant solutions .

 

17) Do many tests

The content of a Web is dynamic. It is not enough to write the texts of your Home Page, About Me and others just once and forget yourself forever.

The texts evolve with you.

It is convenient to perform tests, small changes between titles and measure if they increase the conversion.

You can do the same with calls to action. Today there are very good tools to perform A / B tests and to know what type of call to action is most effective in your case.

Copywriting: Describe Benefits before Features

 

Do you count the days that you need to disconnect from the routine?

Maybe you already have a few days reserved to go to the beach with the family. Or you may like the mountain and adventure sports more.

Anyway, today I want to remind you something that I am sure you have read in several articles on marketing, sales and copywriting.

I refer to the importance of talking about benefits instead of characteristics.

I advise you to review the strategic texts of your website before packing and analyze if you talk more about benefits or characteristics.

Do you see how your service / product is or avalanches directly to how you can improve your client’s life?

This is a fundamental exercise that you must perform if you want to increase your chances of success.

As consumers, we are attracted to the feelings and emotions that come from what we are going to pay for. It does not matter if it’s a clock, a sailing course or hiring a nanny for our children.

All, all, all purchasing decisions have a great emotional influence . Irrational.

Discover the advantages of talking about benefits in your texts to trigger the conversions of your texts #copywriting

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Benefits vs. Characteristics: the difference between selling or justifying a purchase

People rationalize our purchasing decisions based on facts (quality, price, durability, material, etc.).

But we make the purchase decision based on the feelings and emotions that evokes what we are going to acquire.

The solution to apply in your texts is simple: make a list of the benefits that your services or products bring to the life of the person who buys you and then write strategic texts that sell those final results.

If you have read this far, you already have the relevant information of this article to be able to go on vacation knowing something else.

But as the safest thing is that you’ve heard many times that it’s better to talk about benefits than characteristics when it comes to selling, I recommend you keep reading.

In his book The Error of Discards , Antonio Damasio , professor of neuroscience at the University of Southern California, argues that emotion is a necessary ingredient for almost all decisions.

For its part, the University of Rochestar School of Medicine published a study based on brain activity that reveals that emotions are the primary factor in all decisions. Also those of purchase.

In fact, this study reveals that “if we eliminate emotional factors it is impossible to make decisions of any kind in everyday life”.

People who have the damaged prefrontal cortex (the area of the brain where we process our emotions) are completely blocked when they have to make personal decisions. I am referring to everyday situations such as scheduling a visit with the doctor, tying a seatbelt or buying the newspaper.

Hallucinatory. True?

Emotions are important to this point.

But this is not all.

The 6 feelings that determine our decisions

When we face a decision, which may not be a purchase, the emotions and previous experiences that are related to it create the preferences that lead to our final decision.

For sales expert Geoffrey James explains that all purchasing decisions are reduced to a mix of the following six sentiments:

  • Greed: if I make a decision now, I will be rewarded
  • Fear: if I do not make a decision now, I shit!
  • Altruism: if I make a decision now, I will help others
  • Envy: if I do not make a decision now, my competition will win
  • Pride: if I make a decision now, I’ll look smart
  • Shame: if I do not make the decision now, I’ll look stupid

 Depending on the personality of the buyer and their emotional state at the time of making a purchase, will be influenced by one feeling or another.

When we make personal decisions we evaluate the risks or emotional benefits of that decision. If we can not grasp the emotional image, then we can make the decision.

As you see, there are plenty of reasons to appeal to emotions in your strategic texts. This is one of the main techniques of copywriting used since the origins of persuasive writing.

It is an indispensable condition for your texts to sell. If you conjure up mental images of the benefits of your services or products in the minds of your clients, you will be persuaded to end up making the desired click.

Think about it.

If you do not know how to convey the true value of what you offer and make your potential customer see the need to click, then it does not matter how good your offer is.

Do you want to sell? Evokes mental images of the benefits of your services or products in the minds of your customers

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Do you sell coaching courses?

Focus on the benefits a client will get when they finish the course.

  • How will you feel?
  • How will your life change?
  • What will he have gained?
  • What will he have lost?

Get in the mind of your reader. Identify your longings, fears and aspirations. And offer him what he needs, talking mainly about benefits.

How to convert characteristics into benefits?

 

If you are not clear about the benefits offered by your services or products, then you can ask yourself these questions.

Identify the characteristics first.

Suppose you are a mentor that helps professionals organize and plan time so that the client can meet their annual objectives. Your sessions are weekly (to track) and have a duration of one hour and a half. In each session, the objectives obtained the previous week are reviewed and the roadmap for the coming week is specified.

  • What problem reduces or eliminates that feature?
  • What does that feature bring to your client’s life?
  • What would happen to your client if that feature did not exist?

With these sessions, short and intense, your client will have enough time to be able to fulfill his objectives, having clear which tasks he should prioritize.

This will improve productivity and advance weekly in a guided manner towards your goals.

You will obtain a main benefit: you will achieve small goals each week that will bring you closer to your annual goal.

In addition, this feature will give you a feeling of continuous accompaniment, because you will not be alone.

Finally, if you can not have weekly sessions with you, the most likely thing is that your client loses focus and deviates, once again, from his route plan. Therefore, it will not reach its goals in one year.

You see it?

We have just transformed a feature into several benefits:

  • You will be clear about what weekly tasks you should prioritize
  • Improve your productivity
  • Advance in a guided way towards your goals, fulfilling small weekly objectives
  • You will feel accompanied during the process
  • It will have focus and will not deviate from the marked roadmap

The same feature could have several benefits. You must choose the one that most connects with your target audience and communicates it by adapting the message to your target.

Your strategic texts should convey the benefits of your service or product using the right tone

Let’s recap

It has detailed what final result a client will get if he hires you. Or if you buy one of your books. Or if you subscribe to your mailing list.

It may seem that it is easier to talk about characteristics than benefits. Surely it is true because to talk about emotional results we must think a little more.

But is it worth it?

It is much more effective.

Find that great benefit that your client will get and tell it with details in your texts. In this way, your reader will think: “this is for me”.

To do so, you can follow these steps:

  • Transform characteristics into benefits
  • Discover the needs of your customers
  • Describe the benefits and incorporate the values of your brand
  • Provide reasons for your clients to make sure that you are the best option

Remember that in the field of personal development and welfare, when we talk about benefits, we refer above all to:

  • Health improvements
  • Tranquility, security
  • Productivity
  • Happiness
  • Savings (time, worries, money)
  • Increase in knowledge
  • Release of fears
  • Family Reconciliations
  • Discovery of vocations
  • Improvements in food
  • Increase friendships
  • Find a partner
  • Improve self-esteem
  • Etc

7 Blogs of personal development to grow as a person and a writer

personal development blogs-copywriting

Let us do ourselves a favor: let us recognize that we are no longer humble. We go through life believing that we know (almost) everything.

When we were children, we asked absolutely everything.

  • Dad, why does this ball bounce?
  • How old is Grandpa?
  • 82 son.
  • Alaaaa! Can you live so much?
  • How can I grow faster?

We wanted to know. Learn to live We were humble.

In contrast, in adulthood, when we see someone who gets something, we do not ask questions of the type:

  • How did you do it?
  • What do you know that I do not know?
  • How can I get the same results as you?

Success has its own laws. Rather, life has its own laws.

The world is deeply generous. But we must know its rules of the game.

7 personal development blogs that exude copywriting on all 4 sides

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personal development blogs

Inspiration for the beginning of the post: Sergio Fernández and his lecture “the laws of abundance”.

 

# 1 Live to the Maximum

 It was my first contact with blogs. At least from the point of view with which I follow them today. Ángel Alegre, the one behind this wonderful manifesto of lifestyle , gives off energy, vitality and reflection. Every week we are surprised with a topic that has to do with a certain nonconformist lifestyle. If you still do not know it, I’ll tell you that it can awaken your more adventurous side and make you think about 360-degree turns in your life.

 

Strong point: All your posts are linked to your own experiences.

Copywriting Tip: Look at your value proposition, in the phrase that accompanies the blog logo: “Realistic advice for restless minds who want to create their own way”. From the beginning it shows what your page is about. Sometimes, when we enter a website, it is difficult to identify the “why”. We have to clearly communicate our message in the Home. In this way the user who visits us will have an idea of what will be found on our website. And if you are interested (qualified visit) you will stay. On the contrary, if he does not go with him, he will leave.

 

# 2 Hana Kanjaa

 With a very personal style and a smile almost permanent in their videos (you can also laugh with your eyes), Hana Kanjaa is a woman who inspires and catches. Both for what counts and for the way to do it. Talk about vital courage, happiness, dreams, limits … Oh, and about “unconventional strategies to get the life you want”.

 

Strong point: the freshness that transmits in your posts and videos.

Copywriting Tip: Hana makes exceptional use of Storytelling both on its home page (with an amazing video that I recommend you look at when you can) and on its About Me page. When you read his story and how he counts it, he catches you.

 

# 3 Francisco Alcaide

 I discovered Francisco Alcaide thanks to Social Media Care organized by Víctor Martín . I remember that he was the first speaker of the afternoon, and the 20 minutes in which he spoke I did not stop writing in my notebook. Each phrase he said had an extraordinary meaning. Since then I follow the trail. In his blog we discover the power of personal development with phrases as motivating as ” there is no better investment than what you do in yourself ” . Or as ” the winners look for solutions while the losers look for excuses “.

 

Strong point: Its direct and revealing language.

Copywriting Advice: Own style in the holders of their entries. Much has been written about how a good headline should be, but it all comes down to your clicking on it to start reading the content of the post. If it fulfills this purpose, then the owner is good. The headlines that Francisco Alcaide uses do not leave you indifferent. They motivate you to press the mouse with your finger almost without having time to think why you have done it.

 

# 4 Revolutionary Fitness

 As its name suggests, this website provides advice on health, nutrition and physical exercise that go beyond the conventional. Hence the revolutionary . It is one of my most recent discoveries, but I will not leave it out of this list. Their texts, despite being sometimes dense in data, are very educational.

 

Strong point: All articles are supported by scientific studies.

Copywriting Advice: Simplicity in the web menu. With only six menu items, Fitness Revolutionary makes it easy for the user. Especially if we compare it with other websites of fitness and nutrition, in which we can get dizzy with the multiple available navigation options.

 

# 5 Superbábitos

 The Argentines Santiago, Guadalupe, Lucía and Matías joined together to create SuperHábitos, a blog in which they tell us the best organization and productivity techniques for new entrepreneurs. It contributes fresh and useful contents from the first moment.

 

Strong point: They develop their own productivity methods. They will make you take time out of where there is not!

Copywriting Advice: Clarity, economy, precision and simplicity in their texts. His writings are well structured, direct and fresh. His style is simple and this in copywriting is the key.

 

# 6 Sebas Selis

 When you type the words “personal development” on Google, Sebas Selis comes out first on the list. And it is not coincidence. This young man has more than 90,000 subscribers to the blog (it is said soon) and more than 70,000 followers on his YouTube channel. It tells us about how to face and achieve personal challenges, how to achieve our goals by making practical use of different scientific methods. And it also offers advice to achieve the long-awaited financial freedom.

 

Strong point: It enjoys a very powerful social recognition.

Copywriting Advice: In the Home the first thing we see is a claim towards one of its products. In it he presents the content of his program highlighting the three strong points in a list. Using lists facilitates the reader’s understanding. Influence the benefits and attack the pain points of the ideal customer facilitates the purchase of a product.

 

# 7 Valentí Sanjuán

 Valentí is a youtuber. But I love it. And we studied together Journalism in the University. What a crack. Valentí tells us his day to day on his channel. His story is that of a man who has overcome the worst stage of his life thanks to sport. And that of a reference for many because it has successfully overcome titanic challenges.

5 copywriting techniques that will make your posts take off

There are blog posts that leave a mark. You start reading them and you feel the need to continue to the end, paragraph after paragraph.

You do not know if it’s because of the way they are written, the structure of the articles or the information you receive from them, but the truth is that you can not stop reading.

You are before an imposing entrance , whose secret is in a good use of copywriting techniques .

Today I want to give you 5 copywriting techniques so that you get the same with your articles. Keep all the points in mind from now on, and you’ll tell me the results you get.

5 keys of copywriting so that your posts are awesome. via @ ernesto_copy

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5 Copywriting techniques to leave your readers open-mouthed

 

Copywriting technique # 1: Write as you speak, be colloquial

When you write your post, tell what you have to tell as if you were explaining it to a friend. Use the second person of the singular, talk to him.

In this way the reader will be able to quickly connect with what you are saying.

When we speak, we use short phrases. Do not get entangled by making too many subordinates or phrases that leave the reader who is reading you breathless. Here what is worth is simplicity.

The text must flow, and your language must be concrete and colloquial.

Phrases with 15-20 words are teachers. If the phrase does not require a word, do not put it. And remember, a phrase, an idea. Do not mess up

Another good option is to ask questions, anticipate the doubts of your reader. Then you answer them in the most concise way possible. For this it will be necessary that you know your ideal client .

Know what topics interest you, how to treat them and solve their possible problems and concerns.

 

Copywriting technique # 2: Be very clear, concrete

Use understanding vocabulary, be as accurate as you can. Always choose the words that best express what you want to say and tell it as it is. Without getting tangled up

Example:

  • Our goal is that our customers are satisfied when using our hybrid vehicles.
  • We want you to be thrilled when driving our hybrid vehicles

Which one seduces you the most? The second option is the most successful.

It is more precise, more direct, and also uses the word emotion , something that refers directly to our feelings .

It also uses short paragraphs. The long ones intimidate. Remember that your content will be read on a computer, tablet or mobile screen. Lean on bullet points (lists) and short paragraphs, and you’ll get to keep the reader’s attention. Concretion, driver friend.

And what do we do with the technical words? If you have to use them, put them in context. Make it easy to understand them. The most advisable thing is to use words that your target audience will understand. Take note of your doubts, because you are writing for him.

If you must choose between two words, use the easiest to understand. The most accurate. Simple words usually have very general meanings. If you want to be precise, use detailed words.

 

Copywriting technique # 3: Write what is necessary: not much, not much

You will have read on many sites that for an article to be taken seriously by Google , you must write more than 800 or 1,000 words. The truth is that Google’s algorithms are quite complex, and more than rewarding the length of the texts, they reward their quality.

They also change every two times three.

So do not get obsessed with this topic. Write what is necessary to explain what you want to tell in your post.

No more no less.

Be concise. Give the text the just and necessary length you need, and do not add fill content.

There are articles of 600 words that are very rich in content and that leave you wanting more. On the contrary, there are entries of 4,000 words that could stay at 1,200 and would count the same. So the important thing is that you extend what is necessary to say what you want to say.

 

Copywriting technique # 4: Structure the content

The text editors of CMS as wordpress allow endless possibilities to make your content interesting and not boring to the reader: font, bold, italics, dots, separators, labels (h1, h2, h3 …), etc.

You can also install plugins to add colors to the text and complete the options of the wordpress editor, such as TinyMCE Advanced .

These resources help to assimilate all the information and maintain interest in the text.

It establishes reading levels, since the vast majority of users do not read the entire text, but scan. That is why you should help them to do it, structuring the content to the maximum.

 

Structuring the content well has two advantages:

  • The user will quickly scan the text and decide what to read (in the best case it will read everything)
  • You will also facilitate the task so that Google understands what is the important content of your post

 

Copywriting technique # 5: Use all the power of the title

With a good title, you ensure that the reader starts reading at least the first paragraph of your post. But with a mediocre headline, your article will not be read, no matter how good it is.

Those few words are going to work the miracle: they will get users to click and start reading.

A title must be seductive, awakening the desire to know more.

So pay a lot of attention to the title of your tickets. Rewrite it as many times as necessary, and ask yourself if you meet all of these requirements:

  • Do not pass 65 characters, and if you can, adjust it to six or seven words
  • Speak directly to your ideal client
  • Avoid the word “things” (replace it with techniques, activities, reasons, curiosities, strategies, methods, etc.)
  • As much as possible, use some adjective (it will improve comprehension)
  • The title must contain real information regarding the content
  • Get your reader’s attention

17 tips of copywriting to give life to the texts of your web

You need to write weekly on your blog.

You have read it in hundreds of articles.

On the one hand, to attract visitors and position yourself in Google. On the other, to convert those visits into subscribers.

That’s fine, I will not tell you no. But more important than writing every week on your blog, is to have some texts that convert into the rest of the web. And here comes into play, once again, copywriting.

The blog gives you authority.

Writing each week on the subject in which you are specialized places you as an expert in the eyes of your reader.

But unlike the articles, which usually have the objective of offering value to your audience, the contents of your Home Page, About Me, Services, Courses, Contact or whatever the page of your Web are extremely important.

In order for you to review these texts and optimize them to persuade and convert, I have prepared 17 copywriting tips.

It’s a longer post than I usually write, but it’s worth a slow reading, point by point.!important; border-color: transparent !important; } 

Yes, I love her!

I hope you apply what I tell you in order to see results.

Let us begin.

 

1) Before you start writing, research

The great classic copywriters know the value of research. This is the case of David Ogilvy , considered the father of advertising, and one of its most advantaged students, Gary Bencivenga .

Bencivenga affirms that “the best editors are the most tenacious investigators”.

The more information you have about a topic, the more chances you have to “play” with it.

Research is the cure for writer’s block. I suppose that if you have a website and sell services or personal development products you know a lot about your specialty.

But continuing to research in your sector never hurts. There’s always something new to learn.

It can also serve as an example to investigate what your customers really think.

Have you asked how you have helped them?

Do you tell it in your texts with those same words?

 

2) Add interest

When you do not know what to write in the texts of your Web to improve them (or your marketing content), try to add interest.

Add life to your texts. They can serve you actions like:

  • Visually attractive content
  • Use your personality, your tone of voice, in writing
  • Make your texts entertaining (Do you get sleepy when reviewing them?)
  • Add a little humor, we all like it
  • It incorporates some controversy
  • Tell a story, whether personal, a client or someone you do not know

 

3) Inject an extra dose of personality

Each person, each writer, each brand has its own voice.

And its Unique Selling Proposal (PUV) .

If you build the house from the foundations, analyzing your personality and knowing how you express yourself, what you sell and to whom you sell it, you will know how to differentiate yourself from your competition easily.

As Oscar Feito often says in his podcasts, your business is in a niche market and you are directed, within it, to a defined target audience.

And the way to attract your target audience is through a Unique Proposal of Value very defined.

Ogilvy said that “the construction of a well-defined personality” is the best way to differentiate from the competition and gain market share “.

Before publishing any content, make sure it clearly shows your brand personality (voice, style, words, values, PUV, wishes of your target audience …).

 

4) Review your titles

According to the statistics, of every 5 people that a headline reads, only 1 reads the content.

The title is the magnet that makes your texts read, or not.

The one of the titles is a subject that always comes out when we talk about copywriting. Ogilvy and other well-known copywriters such as John Caples, wrote pages and pages theorizing about how good headlines should be.

As a main tip, remember the 4 “u”.

Basically, it is about applying these four concepts to the same owner: Urgent, Unique, Useful and Ultra-Specific .

Talk about benefits, arouse the interest of the reader and leave you wanting to read more.

 

5) The simpler, the better

Albet Einstein said that if you can not explain something in a simple way it means that you do not understand it.

This does not mean that you have to write like a child, or with very short sentences.

The important thing here is to write a clear and concise message for your target audience. The reader must understand your offer and its benefits as quickly as possible.

 

6) Tell a story

The stories captivate. Empathize. Connect

I’m sure you have your own stories that can be an extraordinary hook for your visits .

The magic is in telling it in such a way that you create an emotional connection with your reader.

The storytelling may sound very current. But it’s not like that.

For thousands of years humans have told stories to transmit knowledge.

The history of humanity is full of long nights by the fire … telling stories!

And … What do we get?

  • We create an emotional connection that goes beyond the simple presentation of a product or service
  • We generate trust, since we do not sell anything
  • We get attention if they are well written and structured
  • We communicate effectively the values of our personal brand

Tell how you came to create your online business will be very valuable because you will humanize your brand .

You will reach a much wider audience. If you tell your story, whoever reads it will know more about you. And he will see you as someone closer.

 

7) Do not go too smart …

As editors, we like to play with words. Sometimes it’s okay, but in copywriting it’s usually harmful.

Being clear and concise you will get greater rewards than being too creative.

A great example is found in the navigation menus of some websites, where it is difficult to find out (you have to think for a while) what each menu item hides.

The classic home (or home), about me, services and contact always work.

 

8) Have a clear objective in each text that you write

Before writing, think about the purpose of the text.

Thus, your Home must attract subscribers or generate the necessary trust for a visit to end with a free Skype session.

Each page of your website has a defined objective. Therefore, to be able to know if you are doing well, it is convenient that you measure the conversions of your objectives.

If you have a sales page for a course, follow the conversions month by month. Retouch the copy, and measure again after a month. Have you increased the conversions?

Change titles, rewrite your calls to action .

Play, measure and write the text that best converts.

17 copywriting tips to apply in the texts of your web

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9) Put the focus on the benefits

In the words of great copywriters:

  • The best titles are those that describe the benefits that readers will find. John Caples.
  • Talk about what your product does and show it (do not tell how it is until the end). Eugene Schwartz.
  • Successful texts are those that analyze the benefits . Bob Bly.

If your texts speak more about characteristics than benefits, try to turn them around.

Think that each feature can easily become a benefit.

  • Do you sell skype coaching sessions? ( Feature)
  • Then you help your clients without having to move (benefit)

 

10) Make them feel like they already earn something

Another great advice from Schwartz is to make the reader get what he calls an “instant gratification”.

When a reader gets something valuable simply by reading your content, he begins to trust you.

Check that you comply with what you say.

This copywriting technique offers readers a bite of what you are able to achieve with your services and products. Wake up the real interest of your reader. The desire to have your help.

Surely it has happened to you that in some websites that you have visited, they offer you a free trial to try a certain product or they let you read a free chapter of a new book.

It’s something that really works.

I myself have read this week the first chapter of a book on nutrition that interests me a lot. When reading the free content, I have no doubt that I will buy the book this week.

 

11) Ask questions that encourage your reader to say “yes”

A classic persuasion test is to ask questions to which the logical answer is to say “yes.” The act of affirming once predisposes the reader (or listener) to say “yes” again.

This is the reason why in many coaching websites we find questions in the titles or service pages.

But be careful, it is not advisable to abuse the questions .

I leave you a video in which Elsa Punset tells this “yes” technique (inspired by Dale Carnegie’s book How to Win Friends and Influence People ).

The explanation is at the end of the video, but it’s worth seeing from the beginning, since it also explains, as you already know, that social proof is another very important technique to persuade people.

 

 

12) Appeals to emotions

As much as you can, try to find out what is the deepest emotion of your audience.

Why do you visit your website?

What feeling are you trying to slow down or increase?

There are a lot of emotions to appeal to, but the deeper ones are not governed by rational thought:

  • Fear
  • Greed
  • Guilt
  • Anger
  • Joy
  • Envy
  • Etc.

 

13) Keep a ratio of 80% “you”, 20% “me”

The content of web businesses in general, and the welfare sector in particular, should be focused on the ideal client.

Nobody likes reading texts in the authors just talk about them, their achievements or career.

If you make sure that your texts maintain the 80% “you” (the client) and 20% “me” ratio, your content will be stronger and more powerful. They will convert much better.

Focus on the needs and desires of your potential customers.

 

14) Build credibility

Copywriter Steve Slaunwhite states:

“In my experience, the number one key to persuasion is the following: communicate trust. If you do so, at least you will have the opportunity to participate and persuade the reader. If he does not, no fantastic copywriting technique will save him. “

You can build credibility and confidence by mentioning aspects such as these in your web content:

  • Guarantees and privacy policies
  • Testimonials
  • Data about your professional career
  • Appearance in media
  • Years that you have been exercising
  • Written books or publications (if applicable)
  • Certificates

 

15) Mention the most important point at least 3 times

The repetition of an idea helps to persuade.

There are authors who claim that it has a greater impact on the conversions of a landing page, for example, putting three calls to action throughout the text.

The hammer effect (three hits as a Call to Action), is also applicable to emails, where many copys introduce 3 calls to action.

Of course, keep in mind that all of them point to the same conversion.

According to this practice, if something is important, you must say it at the beginning, in the middle and at the end of the text.

Do not miss these 17 tips of copywriting for your texts

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16) Organize your content with the AIDA formula

I told you about it in another article. Her name is AIDA and she is your great friend when it comes to writing persuasive texts.

  • A ttention – Attention
  • I nterest – Interest
  • D esire – Deseo
  • A ction – Action

All persuasive texts written by professional copywriters incorporate these four elements. These are the four steps that guide the reader to complete an action (subscribe to your website, buy a product, sign up for a seminar, etc.).

Talk directly to your ideal client . Put yourself in your head, connect with your pain points and offer relevant solutions .

 

17) Do many tests

The content of a Web is dynamic. It is not enough to write the texts of your Home Page, About Me and others just once and forget yourself forever.

The texts evolve with you.

It is convenient to perform tests, small changes between titles and measure if they increase the conversion.

You can do the same with calls to action. Today there are very good tools to perform A / B tests and to know what type of call to action is most effective in your case.

How do I write an expose for my master thesis?

How do I write an exposé for my master thesis? 7 months ago

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You are at the beginning of your Bachelor’s or Master’s thesis and your professor requires an exposé of you? You ask yourself, what belongs in the Exposé and how you build it the best? Answers to these questions can be found here:

What is an Exposé?

The purpose of the exposé is to provide an overview of the content of your thesis as well as the various steps that you plan over the time you spend working on it. It should, of course, make it clear to the supervising professor in the first place that you will work on a meaningful question with suitable methods and data sources and that you have dealt with existing research on this topic. However, students often mistake that a carefully crafted exposé can also serve as a guide for themselves. If you have thought enough about the framework, the structure, the methods to be used and the limits of your research project in advance, the actual paperwork becomes easier. And you do not run the risk to you go get bogged down. Conversely, the difficulty in creating the exposé is, of course, that you start with a blank sheet of paper. After all, the synopsis is the prelude to a generally three- to six-month writing period in which you will devote yourself to the topic of your Bachelor’s or Master’s thesis in great detail. In the exposé, the big questions have to be answered – even though you may not have researched all the sources on the topic yet and do not know one hundred percent what the results will be in the course of your research process. Of course, the synopsis cannot contain any substantive analyzes; You will do this as part of your writing time. The Exposé is rather a rough timetable – and this can be created bit by bit and then work off. So the exposé brings structure and order into your scientific work process right from the start.

10 things that belong in every exposé

Just as for the final thesis itself, an Exposé has formal requirements that can vary between universities, departments, and institutes. If in doubt so ask your supervisor for the formal requirements, before you make the creation of the Exposé. As a rule, exposés for bachelor theses and master theses are limited to three to six pages.

Your university or supervisor will decide on the individual form and scope of the exposé; however, the basic criteria for content seldom differ between higher education institutions and thesis supervisors. These ten points must not be missing in any Exposé:

1st problem:

On what occasion did you find interest or need to work on your topic? From what starting point do you start your research and scientific analysis?

At the beginning of each thesis is always a kind of problem. For example, so far your topic has been viewed and studied only under certain (inadequate) aspects or methods, and you want to change that with your work.

From this elementary first content of your exposé, all further steps result.

2. Current state of research:

Which previoThe currentries and findings exist on your topic? Before you write the exposé, you should get an overview of the literature and refer to the most relevant studies and research. Find out how to find out if you’ve found all the literature on your topic in this blog post.

3. Relevance of your own question

After you have outlined the current state of research, the answer to the question is why your thesis will enrich the field of research contentwise or methodologically. Why is it important for you to approach your subject from this particular angle? Which research gaps will you be able to close or how does your topic fit into the previous scientific context in this area?

4. Delineation of the topic

One of the most difficult tasks to start working on a thesis is deciding on the scope of the thesis. One of the most common mistakes that sometimes leads to stress and lack of time during writing time is too broad a topic. Even a thesis is limited in scope; So you should not expect too much and prefer to work on a narrow topic in detail rather than entering a “bottomless pit”. An excellent synopsis therefore contains a clear statement about which aspects you will deal with as part of your thesis – and also which ones you will not work on and why. Pointing out the limitations of your own research project not only prevents confusion and overburdening during literature research and writing, but also proves to your supervisor that you are capable of breaking down a complex topic to concrete issues – and that your approach is systematic and accurate.

5. Goal of the work

One of the most important points that must remain with the supervising professor following the exposé reading is a clear idea of the purpose of your work. Which central hypothesis is at the center of your analysis and what are possible outcomes that could be at the bottom of your research process?

6. theory train

Even if you yourself carry out data collection: The purpose of a scientific paper is also to refer new data sources to already researched theories and models. Which theories are suitable for putting, visualizing or comparing your research results in the broader context? You may be able to access your lecture notes here.

7. Methods and data sources

Secondary or primary analysis? Qualitative or quantitative data sources? After which procedure and with which methods are data collected, processed, evaluated and interpreted? This point is closely linked to the goal of your work. You should make it absolutely clear in the synopsis why you have decided on specific data sources and methods and how exactly this approach supports you in answering your central question. Whether you reach the goal of your work depends largely on the research method used. You should therefore pay increased attention to this aspect and reflect it in detail in the exposé. Often the exposé serves as a basis for a subsequent conversation with your supervisor, in which he can give you helpful tips on how to proceed. The more detailed you describe in the synopsis of your planned procedure, the more fruitful may also be the feedback from your supervisor.

8. Working title

Even if the Exposé is the first step to the final thesis and in the course of the processing time may well still change direction. An elementary component of an exposé is the formulation of a working title for the thesis, which at a glance clarifies the key points of the research project.

9. Provisional structure

The same applies to the structure. Of course no one expects you to have thought thr,ough your bachelor’s or master’s thesis to the last detail before you started the actual work. Your research process is likely to bring one or the other surprise with it. For example, you might come to the realization that you should give more meaning to one aspect of your topic that you have not considered so far, and another that will become less important. Nevertheless, try to create a meaningful preliminary outline from the current state of your knowledge, which you attach to the exposé. This step is not least important because you can use this outline to reflect the scope of your work again. After you’ve made a plan of all the definitions, theories, potential practice references, data analysis and discussion parts that you want to incorporate into your work, you may come to the conclusion that you need to narrow your topic a little bit more to get it within the given range To be able to process the frame appropriately.

We have summarized more information on the topic of structure in this article: Structure and structure of the master’s thesis: examples and tips

10. Schedule

Since not only the number of available pages in the preparation of a thesis is limited, but also your temporal resources need to be divided meaningful to work without time pressure to the deadline, it is also important to the Exposé a rough schedule to add. By what time should your literature research be finished? How much time do you plan for collecting and analyzing data? The better your approach is planned in terms of time, the easier it is for you to assess whether your ideas can be implemented and what adjustments you may need to make to achieve your goal.

With the perfect exposé

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When creating the exposé, you should always keep in mind that its core objective is to present the structure and systematics of your scientific work as accurately as possible. In me such a guide can be built in no time at all. Create different categories of labels by identifying them in color and adding keywords to differentiate, for example, content and methodological aspects on the basis of which you write your exposé. Finally, using the outline view and the writing assistant, you merge all ten central components of your exposé in a sensible sequence. With such a perfectly structured Exposé, you not only convince every professor of your intention but at the same time, you also create the starting point for all further steps to create your Bachelor’s or Master’s thesis. In the course of your research and data analysis, you can fill the basic structure created for the exposé piece by piece with life, collect all your thoughts and ideas in one place and never lose track of the “timetable”! Try it for free!

How do I write a letter of motivation for my master’s degree

The outline of the motivation letter

The letter of motivation is divided into the entry, the main part, and the conclusion. The main part, of course, is the most important part, in which the convincing arguments of the motivation letter should follow a clear pattern. As a rule, the letter of motivation has no definite structure but should be designed individually. The applicant can also convince by an interesting and eye-catching structure. The following points are for guidance.

Entry of the motivation letter

If the application is not addressed to a person known by name, the letter of motivation should be introduced with “Dear Ladies and Gentlemen, …”. A possible entry is to name the strongest arguments to arouse the interest in the application from the beginning. Another option is to make the letter of motivation chronological and to enter the point at which the interest in the field of study was first awakened. It is important to remain credible and precise: “Since my earliest childhood, my dream is to study business administration.” Is a little convincing start. The introduction should not include more than one paragraph.

The main part of the motivation letter

The structure in the motivation letter should remain clear, so it is advisable to continue the chosen entry. If the motivation letter is to be arranged chronologically, it makes sense to start at school. It can be reported by a commitment in the student representation and outstanding academic achievements. Out-of-school activities could also be convincing if they are relevant to the intended study. Furthermore, practical experience, whether a part-time job, internships or training, can be reported. The relation to the intended study should be clear. The Bachelor’s degree should be presented in more detail. Here it is possible to explain why which priorities have been chosen and why there are any shortcomings. However, the main point of the letter of motivation is that it becomes clear why the applicant is the right choice for the intended study. Therefore, it should be explained why exactly these experiences qualify someone for the place of study. Important: set your letter of motivation to the desired study place! If you apply for a bachelor’s degree you should report on your academic achievements. For a master’s program, these are rather uninteresting. In this case, start with a voluntary year after school or directly with the choice of your bachelor’s degree program. Furthermore, the applicant can score points by dealing with the university and the degree program. Not the obvious should be mentioned, but detailed, which personal interests and motivates. These can be special cooperations with business enterprises, good international partner universities or special focuses of the study program. The main part can be completed with an outlook: How can the university benefit from the candidate, how does he/she excel and how can the university benefit? What are the career goals of the study? If another entry has been chosen, the structure of the main part should follow this. Instead of a chronological process, the arguments can be enumerated according to expressiveness. First, the most convincing arguments should be mentioned here. This variant is recommended if the focus of the motivation letter is to be the individuality.

The final part of the motivation letter

The final section should consist only of one or two sentences that politely express the expectation of accepting the application. In addition, the applicant has the chance to stay in good memory.

How do I write an expose for my master thesis?

How do I write an exposé for my master thesis? 7 months ago

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You are at the beginning of your Bachelor’s or Master’s thesis and your professor requires an exposé of you? You ask yourself, what belongs in the Exposé and how you build it the best? Answers to these questions can be found here:

What is an Exposé?

The purpose of the exposé is to provide an overview of the content of your thesis as well as the various steps that you plan over the time you spend working on it. It should, of course, make it clear to the supervising professor in the first place that you will work on a meaningful question with suitable methods and data sources and that you have dealt with existing research on this topic. However, students often mistake that a carefully crafted exposé can also serve as a guide for themselves. If you have thought enough about the framework, the structure, the methods to be used and the limits of your research project in advance, the actual paperwork becomes easier. And you do not run the risk to you go get bogged down. Conversely, the difficulty in creating the exposé is, of course, that you start with a blank sheet of paper. After all, the synopsis is the prelude to a generally three- to six-month writing period in which you will devote yourself to the topic of your Bachelor’s or Master’s thesis in great detail. In the exposé, the big questions have to be answered – even though you may not have researched all the sources on the topic yet and do not know one hundred percent what the results will be in the course of your research process. Of course, the synopsis cannot contain any substantive analyzes; You will do this as part of your writing time. The Exposé is rather a rough timetable – and this can be created bit by bit and then work off. So the exposé brings structure and order into your scientific work process right from the start.

10 things that belong in every exposé

Just as for the final thesis itself, an Exposé has formal requirements that can vary between universities, departments, and institutes. If in doubt so ask your supervisor for the formal requirements, before you make the creation of the Exposé. As a rule, exposés for bachelor theses and master theses are limited to three to six pages.

Your university or supervisor will decide on the individual form and scope of the exposé; however, the basic criteria for content seldom differ between higher education institutions and thesis supervisors. These ten points must not be missing in any Exposé:

1st problem:

On what occasion did you find interest or need to work on your topic? From what starting point do you start your research and scientific analysis?

At the beginning of each thesis is always a kind of problem. For example, so far your topic has been viewed and studied only under certain (inadequate) aspects or methods, and you want to change that with your work.

From this elementary first content of your exposé, all further steps result.

2. Current state of research:

Which previoThe currentries and findings exist on your topic? Before you write the exposé, you should get an overview of the literature and refer to the most relevant studies and research. Find out how to find out if you’ve found all the literature on your topic in this blog post.

3. Relevance of your own question

After you have outlined the current state of research, the answer to the question is why your thesis will enrich the field of research contentwise or methodologically. Why is it important for you to approach your subject from this particular angle? Which research gaps will you be able to close or how does your topic fit into the previous scientific context in this area?

4. Delineation of the topic

One of the most difficult tasks to start working on a thesis is deciding on the scope of the thesis. One of the most common mistakes that sometimes leads to stress and lack of time during writing time is too broad a topic. Even a thesis is limited in scope; So you should not expect too much and prefer to work on a narrow topic in detail rather than entering a “bottomless pit”. An excellent synopsis therefore contains a clear statement about which aspects you will deal with as part of your thesis – and also which ones you will not work on and why. Pointing out the limitations of your own research project not only prevents confusion and overburdening during literature research and writing, but also proves to your supervisor that you are capable of breaking down a complex topic to concrete issues – and that your approach is systematic and accurate.

5. Goal of the work

One of the most important points that must remain with the supervising professor following the exposé reading is a clear idea of the purpose of your work. Which central hypothesis is at the center of your analysis and what are possible outcomes that could be at the bottom of your research process?

6. theory train

Even if you yourself carry out data collection: The purpose of a scientific paper is also to refer new data sources to already researched theories and models. Which theories are suitable for putting, visualizing or comparing your research results in the broader context? You may be able to access your lecture notes here.

7. Methods and data sources

Secondary or primary analysis? Qualitative or quantitative data sources? After which procedure and with which methods are data collected, processed, evaluated and interpreted? This point is closely linked to the goal of your work. You should make it absolutely clear in the synopsis why you have decided on specific data sources and methods and how exactly this approach supports you in answering your central question. Whether you reach the goal of your work depends largely on the research method used. You should therefore pay increased attention to this aspect and reflect it in detail in the exposé. Often the exposé serves as a basis for a subsequent conversation with your supervisor, in which he can give you helpful tips on how to proceed. The more detailed you describe in the synopsis of your planned procedure, the more fruitful may also be the feedback from your supervisor.

8. Working title

Even if the Exposé is the first step to the final thesis and in the course of the processing time may well still change direction. An elementary component of an exposé is the formulation of a working title for the thesis, which at a glance clarifies the key points of the research project.

9. Provisional structure

The same applies to the structure. Of course no one expects you to have thought thr,ough your bachelor’s or master’s thesis to the last detail before you started the actual work. Your research process is likely to bring one or the other surprise with it. For example, you might come to the realization that you should give more meaning to one aspect of your topic that you have not considered so far, and another that will become less important. Nevertheless, try to create a meaningful preliminary outline from the current state of your knowledge, which you attach to the exposé. This step is not least important because you can use this outline to reflect the scope of your work again. After you’ve made a plan of all the definitions, theories, potential practice references, data analysis and discussion parts that you want to incorporate into your work, you may come to the conclusion that you need to narrow your topic a little bit more to get it within the given range To be able to process the frame appropriately.

We have summarized more information on the topic of structure in this article: Structure and structure of the master’s thesis: examples and tips

10. Schedule

Since not only the number of available pages in the preparation of a thesis is limited, but also your temporal resources need to be divided meaningful to work without time pressure to the deadline, it is also important to the Exposé a rough schedule to add. By what time should your literature research be finished? How much time do you plan for collecting and analyzing data? The better your approach is planned in terms of time, the easier it is for you to assess whether your ideas can be implemented and what adjustments you may need to make to achieve your goal.

With the perfect exposé

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When creating the exposé, you should always keep in mind that its core objective is to present the structure and systematics of your scientific work as accurately as possible. In me such a guide can be built in no time at all. Create different categories of labels by identifying them in color and adding keywords to differentiate, for example, content and methodological aspects on the basis of which you write your exposé. Finally, using the outline view and the writing assistant, you merge all ten central components of your exposé in a sensible sequence. With such a perfectly structured Exposé, you not only convince every professor of your intention but at the same time, you also create the starting point for all further steps to create your Bachelor’s or Master’s thesis. In the course of your research and data analysis, you can fill the basic structure created for the exposé piece by piece with life, collect all your thoughts and ideas in one place and never lose track of the “timetable”! Try it for free!